31 search results for “Tommy Walker”

How to Calculate Free Shipping Thresholds

How to Calculate Free Shipping Thresholds

How much should it be? 

"$25?"

"$50?"

"$75?"

60% of businesses report free shipping thresholds to be their most valuable marketing tools, and 3 out of 4 consumers agree that they'll spend a little extra in order to meet the free shipping requirements. 

But it's not so easy to set. 

Too low, and your operational costs will destroy your margins. Too high, and you risk angering your most loyal customer base. 

Today, let's demystify how to set the free shipping threshold once and for all, shall we?

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How to Reduce Shopping Cart Abandonment by Optimizing the Checkout

How to Reduce Shopping Cart Abandonment by Optimizing the Checkout

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Hey there, 

It's Tommy Walker, editor of the Shopify Plus blog. I hope you've had a nice cup of morning coffee and are getting ready for a great week!

Last Monday, my colleague Ott wrote an excellent article on the research you can do to get more people clicking the "Add to Cart" button. If you missed it, check it out here

This week, I'm going to build on his piece, and explore how we can get more people to continue moving through the checkout to become paying customers. 

When I work with merchants, this is my favorite area to explore, because it's where visitors are the most serious about buying, and where minor lifts can have major impacts. 

For example, let’s say your site brings in $400k in 30 days, with only 0.92% of your visitors making a purchase.

If we increased the amount of visitors who purchased to a mere 1.00%, you’d add roughly an extra $34,800 to your revenue every month.

Cumulatively, that’s an extra $417,600 every year.

Interested? Keep reading. 

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Omni-Channel Retailing: What Is Omni-Channel Commerce, Really?

Omni-Channel Retailing: What Is Omni-Channel Commerce, Really?

By definition, omni-channel retailing — or, omnichannel (meaning, all channels) — is a fully-integrated approach to commerce that provides shoppers a unified experience across online and offline channels (e.g., touchpoints). True omni-channel shopping extends from brick-and-mortar locations to mobile-browsing, ecommerce marketplace to onsite storefronts and everything in between.

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14 Video Ads That Blew Our Minds In 2015

14 Video Ads That Blew Our Minds In 2015

You'll laugh, you'll cry, you'll hurt...

What is it about a video or TV ad that makes you forget it’s a promotion for a product?

Is it so funny that you just have to share it with friends? Or, does it make you cry every time you see it – even though you already know how it ends?

Because you're likely waiting out the week just to get started on your vacation, we thought we'd put together a list of our favorite ads from 2015, and invite you to share some of your favorites too. 

And don't worry, if the boss asks what you're doing, just let them know you're "researching" for ideas for next year ;-)

 

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Navigation Design: The Overlooked Secret to Getting People to Find and Buy More Products

Navigation Design: The Overlooked Secret to Getting People to Find and Buy More Products

 When was the last time (if ever) you really put time and effort into overhauling your store's navigation, and more broadly, the whole header section?

Years of testing and eye tracking studies have shown that the header section is one of the most important areas of any website. It's the first thing that visitors look at and thus, it's the first point of real contact that you'll have with your visitors.

The way that you structure your navigation menu could literally make or break your business. It's that important. It's time to take a closer look at what goes into designing navigation that gets results.

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Why Pop-up Shops Are the Future of Physical Retail

Why Pop-up Shops Are the Future of Physical Retail

Where should you open your first store? Where the highest concentration of customers are, of course. You're not a "serious" retailer without a physical presence.

Yet the headlines keep warning "Another Serious Retailer Shuddered Their Doors Today!

The pop-up shop has positioned itself in the last few years as a way to hyper-focus on the brand's core values and created unique 3D experiences for customers. 

In this article, you'll learn:

  • Why 89% of brands are focused on building customer experiences. 
  • How mega-brands like Target test new ideas in their pop-up shops. 
  • How Levis used pop-up shops to validate, test & penetrate local markets.
This article is jam packed of insight, research & information. You'll definitely want to bookmark it and come back to it time and time again.

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Omni-Channel vs Multi-Channel: What is the Difference and Why Does It Matter?

Omni-Channel vs Multi-Channel: What is the Difference and Why Does It Matter?

Omni-channel and multi-channel are buzzwords…but that doesn’t mean they can’t yield insight. Here’s a detailed and hands-on look at both in action.

There’s nothing like a buzzword to get the mouth watering and the mind swimming. 

In fact, the only thing better than one buzzword … is two. 

When it comes to commerce — not just ecommerce but the overlapping worlds of online retail, social selling, digital marketplaces, and physical storefronts — the reigning champions are omni-channel and multi-channel. 

Unfortunately, heat doesn’t always mean light.

The starting point for choosing between omni-channel vs multi-channel — and developing a successful approach for each — is understanding the differences.

To do that, let’s look at each in turn, complete with a detailed and hands-on walk through of exactly what each looks like in action …

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