33 search results for “Tommy Walker”

Behavioral Design: The Surprising Link Between Ecommerce & Video Game Design

Behavioral Design: The Surprising Link Between Ecommerce & Video Game Design

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What if I told you that video game designers were purposefully manipulating your brain chemistry to get you more and more invested in their virtual worlds?

So what, right?

I mean, video games are for kids, and you’re a fancy ecommerce entrepreneur who has better things to do with their time than read about video games.

But think about it for a second. Both video games and online shopping take place on a screen, require direct input from the user, and those interactions can change the user and the world around them.

As it turns out, both video games and online shopping activate the same reward centers in the brain, and have surprisingly similar effects on their participants.

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How to Calculate Free Shipping Thresholds

How to Calculate Free Shipping Thresholds

How much should it be? 

"$25?"

"$50?"

"$75?"

60% of businesses report free shipping thresholds to be their most valuable marketing tools, and 3 out of 4 consumers agree that they'll spend a little extra in order to meet the free shipping requirements. 

But it's not so easy to set. 

Too low, and your operational costs will destroy your margins. Too high, and you risk angering your most loyal customer base. 

Today, let's demystify how to set the free shipping threshold once and for all, shall we?

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How to Reduce Shopping Cart Abandonment by Optimizing the Checkout

How to Reduce Shopping Cart Abandonment by Optimizing the Checkout

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Hey there, 

It's Tommy Walker, editor of the Shopify Plus blog. I hope you've had a nice cup of morning coffee and are getting ready for a great week!

Last Monday, my colleague Ott wrote an excellent article on the research you can do to get more people clicking the "Add to Cart" button. If you missed it, check it out here

This week, I'm going to build on his piece, and explore how we can get more people to continue moving through the checkout to become paying customers. 

When I work with merchants, this is my favorite area to explore, because it's where visitors are the most serious about buying, and where minor lifts can have major impacts. 

For example, let’s say your site brings in $400k in 30 days, with only 0.92% of your visitors making a purchase.

If we increased the amount of visitors who purchased to a mere 1.00%, you’d add roughly an extra $34,800 to your revenue every month.

Cumulatively, that’s an extra $417,600 every year.

Interested? Keep reading. 

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Omni-Channel Retailing in Commerce: What Is Omni-Channel, Really?

Omni-Channel Retailing in Commerce: What Is Omni-Channel, Really?

By definition, omni-channel retailing — or, omnichannel (meaning, all channels) — is a fully-integrated approach to commerce that provides shoppers a unified experience across online and offline channels (e.g., touchpoints). True omni-channel shopping extends from brick-and-mortar locations to mobile-browsing, ecommerce marketplace to onsite storefronts and everything in between.

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14 Video Ads That Blew Our Minds In 2015

14 Video Ads That Blew Our Minds In 2015

You'll laugh, you'll cry, you'll hurt...

What is it about a video or TV ad that makes you forget it’s a promotion for a product?

Is it so funny that you just have to share it with friends? Or, does it make you cry every time you see it – even though you already know how it ends?

Because you're likely waiting out the week just to get started on your vacation, we thought we'd put together a list of our favorite ads from 2015, and invite you to share some of your favorites too. 

And don't worry, if the boss asks what you're doing, just let them know you're "researching" for ideas for next year ;-)

 

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Navigation Design: The Overlooked Secret to Getting People to Find and Buy More Products

Navigation Design: The Overlooked Secret to Getting People to Find and Buy More Products

 When was the last time (if ever) you really put time and effort into overhauling your store's navigation, and more broadly, the whole header section?

Years of testing and eye tracking studies have shown that the header section is one of the most important areas of any website. It's the first thing that visitors look at and thus, it's the first point of real contact that you'll have with your visitors.

The way that you structure your navigation menu could literally make or break your business. It's that important. It's time to take a closer look at what goes into designing navigation that gets results.

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