What if I told you that video game designers were purposefully manipulating your brain chemistry to get you more and more invested in their virtual worlds?
So what, right?
I mean, video games are for kids, and you’re a fancy ecommerce entrepreneur who has better things to do with their time than read about video games.
But think about it for a second. Both video games and online shopping take place on a screen, require direct input from the user, and those interactions can change the user and the world around them.
As it turns out, both video games and online shopping activate the same reward centers in the brain, and have surprisingly similar effects on their participants.