You're not a "serious" retailer without a physical presence.
Yet the headlines keep warning "Another Serious Retailer Shuddered Their Doors Today!"
The pop-up shop has positioned itself in the last few years as a way to hyper-focus on the brand's core values and created unique 3D experiences for customers.
In this article, you'll learn:
- Why 89% of brands are focused on building customer experiences.
- How mega-brands like Target test new ideas in their pop-up shops.
- How Levis used pop-up shops to validate, test & penetrate local markets.