Omni-channel and multi-channel are buzzwords…but that doesn’t mean they can’t yield insight. Here’s a detailed and hands-on look at both in action.
There’s nothing like a buzzword to get the mouth watering and the mind swimming.
In fact, the only thing better than one buzzword … is two.
When it comes to commerce — not just ecommerce but the overlapping worlds of online retail, social selling, digital marketplaces, and physical storefronts — the reigning champions are omni-channel and multi-channel.
Unfortunately, heat doesn’t always mean light.
The starting point for choosing between omni-channel vs multi-channel — and developing a successful approach for each — is understanding the differences.
To do that, let’s look at each in turn, complete with a detailed and hands-on walk through of exactly what each looks like in action …