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Short-Term Digital Marketing Strategies to Help Online Retailers Through COVID-19

Short-Term Digital Marketing Strategies to Help Online Retailers Through COVID-19

Let’s be blunt: this is not business as usual. The World Health Organization has declared COVID-19 a pandemic. With the virus galloping around the world and taking a hit on the global economy, the impact on retailers continues to unfold.

A crisis can be an opportunity to change how you market: the moves you make today can provide real, long-term value over time and position your business for further success. 

In this piece, we outline some short-term guidelines on how to tweak your pay-per-click (PPC) marketing strategy in light of COVID-19. Read more...

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