31 search results for “Ott Niggulis”

3D Printing: Prototype, Test, Launch - All in 3 Days

3D Printing: Prototype, Test, Launch - All in 3 Days

Don't just draw it, make it!

3D printers have been around for over 30 years but have only relatively recently seen wide-spread adoption in all kinds of different areas.

One area specifically where it has excelled is rapid prototyping of products. It's so much easier, cheaper and quicker to get a working prototype with it.

Read on to find out exactly how other companies are using the technology and how you can integrate it with yours. 

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Text-Based Assistants: A New Frontier for Digital Shopping?

Text-Based Assistants: A New Frontier for Digital Shopping?

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Text-based virtual assistants have been gathering steam for some time now. 

Startups like Magic will get virtually anything done while marketing assistant Kit will create and optimize your Facebook ad campaigns, and all you have to do is send it a few texts. These are just two examples of the new crop of assistants. 

Can eCommerce stores take advantage of this and use it to get more customers? 

Read on. 

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Can You Do Ecommerce Without an Open Web?

Can You Do Ecommerce Without an Open Web?

Look, I get it. It can be scary to think about how more and more consumers are spending the majority of their time using apps and social platforms that have an inherently closed nature. Does that mean the world is coming to end? No. It simply means that you adjust your strategies to stay relevant.

Most content discovery is happening on social? Choose to be part of those platforms and learn to use them effectively. For an overview of what's happening and how to stay relevant, read on. 

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Decoy Pricing: Secret Strategies Your Competitors Use to Get Customers to Spend More

Decoy Pricing: Secret Strategies Your Competitors Use to Get Customers to Spend More

Is $75 reasonable for an Armani T-shirt?

Compared to the $150 T-shirt and the $400 pair of jeans, maybe it's not so bad? 

You see, we're clueless when it comes to price.

We make impulse purchases when things are good, "treat ourselves" when things are bad, and generally speaking our frame of reference only exists within the confines of the purchasing environment using the signals the retailer gives us to make our buying decision.

Don't believe me? Look around you. Now that the tags are off, do you remember how much you spent on the stuff in your environment? Probably not, right? 

It's far more likely that, at best, you remember that something was a "good deal" or that you "got ripped off" and that's about it. 

That's what today's article is all about. How to guide your visitors into getting a sense of what is "good" and "bad" not through quality, but through price, and how simply tweaking the numbers can change their perception of your entire shopping experience. 

Sound interesting? 

 

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Gap Analysis: A Simple Tool For Achieving Your Business Goals

Gap Analysis: A Simple Tool For Achieving Your Business Goals

In a blink of an eye, the first quarter of 2016 is over and so is a month of Q2.

So naturally it’s time to do a little spring cleaning and take stock of how far you’ve come from what you planned, compared to your actual performance to date. What worked? What didn't’? And why?


One good way to analyse your results is to go through a process known as a “gap analysis.” It’s a good way to either stay- or get back on track with your business. 
Learn more HERE.

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The Rise of Mobile Wallets: Payment of the Future or Just a Useless Gimmick?

The Rise of Mobile Wallets: Payment of the Future or Just a Useless Gimmick?

Can paper or plastic hold up in a world that has going digital?

Looking at currently low usage statistics for mobile wallets, it’s easy to look at the numbers and conclude that while it was a nice experiment, it hasn’t gained widespread adoption and thus it's time is over. 

That statement couldn't be further from the truth, while usage might be low now it's about to pick up big time thanks to changes happening and coming in the payments space. Read on to find exactly where we are today and what's coming next.

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Gift Wrapping: A Simple Way to Boost Average Order Value This Holiday Season

Gift Wrapping: A Simple Way to Boost Average Order Value This Holiday Season

How would you react if I told you that there is a relatively easy add-on service that is able to drive 50% net margin per item?
Well, there really is such an add-on service - gift wrapping! The beauty of it is that besides actually helping your bottom line, in the eyes of the customer you could be the company that is ready to go the extra mile to save them hassle. 

To properly understand and assess what goes into offering a gift wrapping option online, we’re going to be looking at everything you need to consider when thinking about offering this service. Enjoy.

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How to Monetize Dormant Customers With a Successful Winback Campaign

How to Monetize Dormant Customers With a Successful Winback Campaign

Acquiring new customers is expensive. Studies have shown that it can be as much as seven times more costly than retaining the ones you already have.  

Still, there are customers who for whatever reason will stop buying from you.

When that happens, you should launch a winback campaign with a variation of the "we miss you" message.

Done right, these campaigns can be successful in reactivating past customers.

Today's story looks at what goes into a successful winback campaign as well as other ways that the same goal can be achieved.

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Simple Things You Can Do to Retain Customers During Stock-Outs

Simple Things You Can Do to Retain Customers During Stock-Outs

It's an embarrassing reality that is bound to happen to any online retailer...

But how you handle out of stock inventory is something that will make or break your reputation.

For instance, did you know that 53% of consumers switched to another provider because of poor service when dealing with out of stocks, yet 80% of them say they could have been retained if the company had handled the situation better?

With the holiday season looming, this is a critical, yet often overlooked area of many's digital strategies that will help you save face and prevent a customer service nightmare during the season of high emotion shopping. 

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