25 search results for “Tommy Walker”

3 Common Misconceptions About Conversion Rate Optimization That Are Wasting Your Time

3 Common Misconceptions About Conversion Rate Optimization That Are Wasting Your Time

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We got a 300% lift in revenues because we switched 'add to cart' button from green to orange! 

I read stuff like this all the time. It's not only horribly misinformed but it can be damaging for business owners who execute baseless split-tests that lead to little or no real insight. 

For ecommerce entrepreneurs who pride themselves on making the most out of every visitor, it's infuriating to be sold on — and subsequently invest in  — conversion optimization tools, only to find after your first split test there were no real lifts at all. 

The problem is, there's a good deal of information that is misleading to the reader into thinking "If I just swap a headline, or change a button color, or 'fix' my call to action, the revenue will start pouring in!" 

But that's far from true. 

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7 Conversion Rate Optimization Experts Answer the Questions You Were Too Afraid to Ask

7 Conversion Rate Optimization Experts Answer the Questions You Were Too Afraid to Ask

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2014 was the year “Conversion Rate Optimization” became the new “social media marketing.”

Hype riding marketers published story after story about how these “tiny little tweaks” were producing enormous gains, and it got you fantasizing about double and triple digit percentage increases.

Maybe you dipped your toe in and experimented with some of the “tips & tricks” only to be disappointed, wondering why you ever wasted your time.

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Behavioral Design: The Surprising Link Between Ecommerce & Video Game Design

Behavioral Design: The Surprising Link Between Ecommerce & Video Game Design

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What if I told you that video game designers were purposefully manipulating your brain chemistry to get you more and more invested in their virtual worlds?

So what, right?

I mean, video games are for kids, and you’re a fancy ecommerce entrepreneur who has better things to do with their time than read about video games.

But think about it for a second. Both video games and online shopping take place on a screen, require direct input from the user, and those interactions can change the user and the world around them.

As it turns out, both video games and online shopping activate the same reward centers in the brain, and have surprisingly similar effects on their participants.

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Designing the New Customer Experience: What Happens After Checkout?

Designing the New Customer Experience: What Happens After Checkout?

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Hey,

Congratulations! You got someone to buy from you… Now what?

You can either:

A.) Have a run of the mill purchase experience just like everyone else… or
B.) Blow their freaking mind with how you pay attention to all the little details and make buying a fun, on brand experience.


Following up Ott's "Add to Cart" article, and my "Checkout Optimization" piece from last week, let's look at how we can continue the momentum of buying and how we can build excitement from the "thank you" page, to their doorstep and beyond.

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Email Popups With Offer Codes Are The Best & Other Ecommerce Optimization Myths

Email Popups With Offer Codes Are The Best & Other Ecommerce Optimization Myths

A typical ecommerce outfit sees conversion rate in the 2-3% range but you're not a "typical" merchant, are you? You're better, smarter, faster than the rest. Right?

If you really truly want to be all that, then there's no way around having a killer conversion optimization setup in place. For that, you need data, inspiration and ideas.

Here are four ecommerce conversion optimization case studies to get you started.

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How to Reduce Shopping Cart Abandonment by Optimizing the Checkout

How to Reduce Shopping Cart Abandonment by Optimizing the Checkout

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Hey there, 

It's Tommy Walker, editor of the Shopify Plus blog. I hope you've had a nice cup of morning coffee and are getting ready for a great week!

Last Monday, my colleague Ott wrote an excellent article on the research you can do to get more people clicking the "Add to Cart" button. If you missed it, check it out here

This week, I'm going to build on his piece, and explore how we can get more people to continue moving through the checkout to become paying customers. 

When I work with merchants, this is my favorite area to explore, because it's where visitors are the most serious about buying, and where minor lifts can have major impacts. 

For example, let’s say your site brings in $400k in 30 days, with only 0.92% of your visitors making a purchase.

If we increased the amount of visitors who purchased to a mere 1.00%, you’d add roughly an extra $34,800 to your revenue every month.

Cumulatively, that’s an extra $417,600 every year.

Interested? Keep reading. 

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Introducing the BuzzFeed Channel for Shopify

Introducing the BuzzFeed Channel for Shopify

BuzzFeed Shopify Channel

Shopify is partnering with BuzzFeed to make it easy to showcase your products to BuzzFeed’s editors.

The new BuzzFeed channel allows you to easily tag your products for BuzzFeed editors to search, find, and consider featuring in its campaigns, product lists and onsite content.

With its unique marketing style, BuzzFeed can help you reach its audience of over 200 million readers, potentially connecting you with new customers and boosting sales.

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Introducing the Shopify Plus Blog

Introducing the Shopify Plus Blog

 Introducing the Shopify Plus Blog

Hi *|FNAME|* 

I'm Tommy Walker, the editor of the new Shopify Plus blog. 

You're getting this email because you're a different breed of Shopify customer.

You're smart, you're successful, and you've proven you know what it takes to drive revenue. 

So how can we help you take off to the next level? We wanted to create a blog that was dedicated specifically to helping you overcome the challenges that high-growth stores face. 

I'm going to make the assumption that you already have an idea of "what" works, but I want to help you understand "why" because I believe it's only once you know that, that you're able to truly innovate and do something people truly remember.

If you don't want to receive messages from the Shopify Plus blog, or you're just not ready, that's cool, you can unsubscribe here and come back anytime you like.

But if you're looking to get deeper knowledge into buyer psychology, advanced strategy, and learn from other high-growth ecommerce stores, buckle up, because we've got a lot in store for you.

Also, if you have any questions, or would like to have us cover something to help you overcome a problem, just shoot me an email at editor@shopifyplus.com and I'll be sure to get back to you. 

I hope you like our first article, please leave a comment letting us know what you think. 

All the best

Tommy Walker

Editor - Shopify Plus Blog

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