3 search results for “richard lazazzera”

How To Create a Memorable and Shareable Unboxing Experience for Your Brand

How To Create a Memorable and Shareable Unboxing Experience for Your Brand

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Last week, we talked about the gap between when someone gets the confirmation email. This week, let's talk about what happens once the product actually reaches their door. 

For ecommerce businesses, the shipped package represents the most direct touch point and connection with the customer, it also happens to be one of the most under-utilized marketing opportunities for merchants.

In one recent survey it was found that 52 percent of consumers are likely to make repeat purchases from an online merchant that delivers premium packaging.

In that same study, they found that nearly 4 in 10 consumers would share an image of a package with their social networks if it came in a unique package.

When was the last time you really thought about your packaging and unboxing experience?

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Instagram Ecommerce Strategy: How to Create an Organic Marketing Plan

Instagram Ecommerce Strategy: How to Create an Organic Marketing Plan

How to Create an Organic Ecommerce Instagram Strategy

The business case for Instagram ecommerce is strong.

Advertising is exploding.

And the tools for selling natively are on their way.

Unfortunately, for high-volume merchants, all that paid action rests on an organic ecommerce Instagram strategy that can feel like a total mystery.

Good news. It’s not.

In fact, creating an organic Instagram ecommerce strategy comes down to just five commandments.

These are the Thou Shalts and Thou Shalt Nots upon which everything else you do either stands ... or crumbles.

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Ecommerce Customer Experience: Mastering Acquisition and Retention

Ecommerce Customer Experience: Mastering Acquisition and Retention

“By 2020, customer experience will overtake price and product as the key brand differentiator.” 

We are at the dawn of a new age called the experience economy, which is rapidly forcing merchants to transform the way they think and act. 

To survive demands adapting to new online consumer behaviors. 

To help you navigate the uncertain road ahead, Zee Aganovic, the CEO of HiConversion outlines the ecommerce customer experience tools you need to master the art and science of acquisition and retention... 

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