It’s the most important weekend of the year… and your email performance is more likely to be lower than usual.
Revenue per email sent is 4x higher on an average day than on Cyber Weekend.
A depressing 0.14% of all emails convert on Cyber Weekend. The cold hard truth is that simply sending more email doesn’t guarantee success.
That's not to say you shouldn't send emails ...
Despite its dip in average performance, 27% of sales driven by email. And fortunately for you, we've got 10 tactics for you to make the most of your email marketing campaigns for the Cyber Weekend.