Sell across Google
List your products on Google platforms—Search, Shopping, Images, Lens, and YouTube.
Promote your products
Get started with free listings or create a Performance Max campaign that fits your budget.
Manage with Shopify
Showcase your products across Google while keeping Shopify as your back office to manage orders and inventory.
Get up and running in 3 steps
1. Start your free trial
Don't have a Shopify store? Get started with a 3 day free trial.
2. Install the Google & YouTube app
Add the Google & YouTube app in your Shopify admin and connect to your Google Merchant Center account.
3. Sync your products and start selling
Complete the Google & YouTube app setup and your products will be eligible to show up across Google.
Sync your products to Google
Stay in sync
Make updates to your products in Shopify and sit back as they automatically sync with Google.
Rank on top
Improve your organic search ranking by providing detailed product data in Shopify.
List your products for free
Show up everywhere
Showcase your products across Google—Search, Shopping, Images, Lens, and YouTube.
Increase traffic for free
Reach new customers by listing your shop's products for free on Google.
Reach the right customers where they shop with Performance Max
Let Google work for you
Create your campaigns in Shopify, set a budget, and let Google's smart technology optimize your ad.
Maximize your reach
Access new inventory, formats, and audiences across all Google channels, included YouTube, Search, and the web.
Google Analytics 4
Get essential customer insights
Understand the customer journey
Improve ROI with relevant insights and predict future customer behavior with Google’s AI.
Respond to real-time trends
Set up custom insights or get AI-powered alerts to monitor issues, understand your customers and immediately take action.
Protect customer data
Provide a better experience for your customers with comprehensive and granular controls for data collection and usage.
Connect in seconds
Integration with Google & YouTube lets you connect Google Analytics 4 to your store in just a few clicks.
Buy on Google
Boost conversion with Buy on Google
Offer one-tap checkout
Give customers the option to buy on Google in addition to checking out through your online store.
Own the relationship
Let customers buy wherever they are—all customer details sync back to Shopify when they buy on Google.
Convert with Shop Pay
Offer accelerated checkout with Shop Pay, the best-converting checkout on the internet.
Manage from Shopify
Keep track of orders and payments from Google purchases all within Shopify.
Turn viewers into shoppers
Instantly sync your products to YouTube
Add your products in seconds, ensuring that product details, such as imagery, pricing, and inventory stay in sync.
Create authentic live shopping experiences
Tag or pin products at key points in your live stream for a real-time, watch-to-shop experience.