Building a Profitable Web Design Business

From pricing projects to invoicing clients, this comprehensive guide will show you everything you need to know to drive sales, get paid, and ensure your finances are in order so your business is as profitable as it can be. Every edition of Grow Vol. 3 comes with free project management templates that you can use in your web design projects.

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12 chapters

1. Foreword

1 min

Managing the financial side of your business can be scary, but it doesn’t have to be. Veteran designer Dan Mall explores why you should empower yourself to take finance on head first.

2. Bookkeeping Basics: Six Tips for Getting Your Finances in Order

7 min

Every profitable web design company needs to keep their finances in order. This chapter will explore six bookkeeping basics that’ll help you start off on the right foot.

3. Knowing What to Charge: How to Discover Your Freelance Rate

8 min

Learn the basic approach to discovering and calculating your hourly freelance rate as a web designer, developer, or digital marketer.

4. Building a Sales Funnel: A Standard Operating Procedure for Securing Clients

10 min

In order for you to run a profitable business, you need to find a way to acquire new clients. This chapter will teach you everything you need to know about setting up a successful sales funnel and driving more leads to your web design firm.

5. Demystifying Pricing: Strategies for Structuring Your Project Price Tags

10 min

Throughout this chapter, we’ll explore four different strategies that you can use to effectively price your web design or development projects.

6. Web Design Estimates: Tips for Quoting Work Before the Project Begins

11 min

The way you quote a project can be the difference between landing the job, and losing it. In this chapter, we’ll share actionable advice for estimating your projects before any work begins.

7. Proposal Writing: Advice for Delighting Clients and Winning Projects

11 min

In this chapter, you’ll learn what to include in your project proposals and how to pitch a proposal to prospective clients, so that you close every deal.

8. Service Level Agreements: Protecting Your Client Work and Your Business’ Income

7 min

Service level agreements are documents that help define how you’ll provide your services to a client. This chapter will walk through the basics of creating your own agreements, and explore their role in protecting your income.

9. Getting Paid: How to Prevent (and Handle) Client Payment Problems

12 min

Client projects aren’t always sunshine, rainbows, and on-time payment. This chapter shares actionable advice for preventing client payment problems and navigating tough situations, when they do arise.

10. Earning More: An Exploration of Revenue Models for Your Business

11 min

You’re already making money through design and development services, but did you know other methods exist for increasing your revenue? This chapter explores several alternative ways you can generate revenue, beyond the traditional service-based business model.

11. Achieving Financial Excellence: How to Master Finance for Non-Finance People

14 min

In this final chapter, we’ll leave you with expert advice for building a predictable finance model, invoicing your clients, and achieving financial excellence within your business.

12. Shopify Partners: Building a Profitable Web Design and Development Business with Shopify

2 min

Learn how the Shopify Partner Program can offer you the tools, support, and income-generating opportunities to help you pursue your entrepreneurial passion.

Grow your business with the Shopify Partner Program

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