Upgrading to Shopify Plus

The best plan for next-level growth

All the power you need to scale, exclusive tools, and the lowest transaction fees of any Shopify plan. Only when you upgrade to Shopify Plus.

Shopify vs. Shopify Plus

Compare Shopify Plus to other Shopify plans


See monthly subscription details


Read top questions about upgrading to Shopify Plus

Case studies

Find out why the world’s best brands made the move

Started with Shopify. Scaled with Shopify Plus.


Shopify Plus EXCLUSIVE

Checkout extensibility

Convert more with a custom checkout

Personalizing your checkout experience—including Shop Pay and all information, shipping, and payment pages—is possible with Checkout extensibility. Customize Shopify Checkout with our drag-and-drop checkout editor and other apps, or build a one-of-a-kind experience by developing your own apps.

Learn 5 ways to customize Shopify Checkout 

Shopify Plus EXCLUSIVE

Custom app built with Shopify Functions

Stand out with unique commerce experiences

Shopify Functions gives you the freedom to design and deploy flexible personalizations in your own app. By extending or replacing key parts of Shopify’s back-end logic, you can build commerce experiences as unique as your brand.

Learn how to extend and customize with Shopify Functions 
  • Advanced discounts that match third-party systems
  • Personalized, automated promotions at checkout
  • Unique checkout validation rules
  • Custom order routing logic

Find out how Jungalow improved conversion by 12%, sales by 61%, and customer retention by 26.5%

Read the story 
Founder of The Jungalow, Justina Blakeney, sits in a tall wooden chair in a room nicely decorated with many colourful pillows and an assortment of decorative potted plants.

Shopify Plus EXCLUSIVE

B2B on Shopify

Sell B2B and DTC from one place

Everything you need for wholesale selling is now right in the Shopify admin. Tailor the end-to-end experience for each buyer with customized product and pricing publishing, quantity rules, and payment terms. And spend less time managing multiple platforms with flexible integrations, open APIs, and automated order processing.

Explore B2B on Shopify 

Shopify Plus EXCLUSIVE

Shopify Audiences

Find more customers across all major ad platforms

Shopify Audiences uses millions of commerce insights to make your advertising more effective across Meta, Google, TikTok, Snapchat, Pinterest, and Criteo.

Install now 
  • Find more customers by using audience lists customized for your unique store to target your ads to shoppers who are more likely to buy
  • Cut customer acquisition costs by up to 50% with the help of powerful algorithms that analyze millions of buyer intent signals, paired with data about your store and products
  • Access benchmark data of similar stores to optimize your advertising strategy
  • Shopify Audiences has been key to getting our campaign performance back. We’ve seen targeting and performance improve, with return on ad spend as high as 6x. It’s now a key part of our advertising strategy.
Chase WatersDirector of Digital Marketing, Trove Brands

Start upgrading in minutes. It’s time to grow.

Shopify Plus EXCLUSIVE

ShopifyQL Notebooks

Back your decisions with better data

ShopifyQL Notebooks is the new way to access your commerce data. Make better business decisions by exploring and analyzing your data, visualizing your growth, and creating custom reports—all powered by our intelligent query language that understands commerce.

Explore ShopifyQL Notebooks 

Shopify Plus EXCLUSIVE


Break sales records, not your site

The biggest flash sellers in the world choose Shopify Plus for their peak selling days. Make the most of your product drops and flash sales with higher checkouts per minute, built-in bot protection, and automated event scheduling.

Explore campaigns and flash sales 
  • Schedule automated promotions, product releases, and theme updates with Launchpad, Shopify’s flash selling tool
  • Put more people at the front of the checkout queue with Shopify Plus Bot Protection
  • Scale your tech stack with up to 500% higher API call limits

Shopify Plus EXCLUSIVE

Shopify Plus organization admin

Manage complexity at any level

  • Track performance across stores, regions, and channels with built-in analytics and insights
  • Manage all stores in your organization from a single location
  • Add unlimited staff accounts with specialized permissions in seconds
  • Sell in 9 free expansion stores with localized languages, content, or currency

Shopify Plus EXCLUSIVE

Priority support and partners

World-class support and partners you can count on

Shopify Plus Priority Support

Get 24/7 top-tier technical support by phone, chat, or email.

Merchant success program

Reach your goals faster with on-demand commerce strategy from a team of merchant success managers.

Shopify Plus Partners

Scale your business, build custom apps, or rebrand with award-winning partners.

Shopify Plus Certified App Partners

Use apps that are hand-selected for their quality and ability to solve complex needs.

Shopify Plus Academy

Fast-track growth on your own schedule with educational content and online courses.

Beta programs

Preview and influence the products we build.

  • When we switched over to Shopify Plus, I wasn’t used to having a [team of] representatives on our account. [They would] recommend things I wasn’t even aware of.
Manuel de la CruzCo-founder

Shopify vs. Shopify Plus

How Shopify Plus compares to other plans

Built to handle fast growth and billion-dollar revenue, Shopify Plus is the premium Shopify plan for modern brands. You get the same powerful platform that supports millions of merchants, plus access to advanced features, apps, and resources.

PricingStarting at$2,000 USD/mo

Pricing and fees

Invest now, innovate forever

Starting at


USD per month on an annual term

Unlock even more features with Shopify Payments:

  • Higher authorization and conversion rates with Shop Pay, our one-tap checkout
  • Lowest credit card and transaction fees of any Shopify plan (fees vary by country)
  • Access to flexible funding with Shopify Capital
  • Free Shopify POS Pro for brick-and-mortar businesses
  • Free fraud protection and chargeback coverage in the U.S. through Shopify Protect with Shop Pay

Case studies

Results that speak for themselves

Read the case studies behind some of the most innovative and successful brands who upgraded to Shopify Plus.

Ooni grew sales by 400% with a surge in conversion rate.

Boie doubled conversions and sales year over year.

Laird Superfood saw 550% quarter-over-quarter sales growth.

View all case studies


What you need to know

Shopify Plus starts at $2,000 per month on an annual term. Your fee will be the greater of $2,000, or a percentage of your store's transactions at rates of 0.25% for consumer transactions, and 0.18% for business-to-business transactions.

If you don’t use Shopify Payments as your payment processor, a minimal transaction fee will be applied to each transaction to cover the charge for Shopify to maintain integrations with an external payment provider.

No, you cannot run multiple brands in expansion stores. You will need a separate Shopify Plus contract for each brand. In other words, the same logo will be used across all expansion stores.

Expansion stores are specifically localized clone stores of the same brand for the purpose of selling in different languages or currencies, or to wholesale customers. Read the Shopify Plus Terms for more details on expansion stores.

If you need an expansion store, contact the Shopify Plus Support team after upgrading.

If you identify as either of these business types, contact a Shopify Plus sales representative. Regulated industries include COVID-19 test kits.

Brands typically upgrade to Shopify Plus when their online sales reach about 80,000 per month, but individual needs may vary. Contact a Shopify Plus sales representative if you’re unsure whether it’s the right time to upgrade.

After you sign up, we’ll upgrade your store to the Shopify Plus plan within 24 business hours. We’ll email you to let you know your upgrade is complete. You’ll also receive an introduction email with a link to join Jumpstart, our merchant onboarding program, along with contact details for the Shopify Plus Priority Support team.

And here’s some recommended reading to get you going: 9 Things to Do the Moment You Upgrade to Shopify Plus.

Shopify Plus’ admin and exclusive tools are easy to use out of the box, which your staff should be able to manage without developer support. You can also customize your checkout with apps, or create your own custom app, which would require working with a developer.

If you don’t have an in-house development team, there’s an entire ecosystem of Shopify Plus Partners you can lean on to develop apps for your customizations.

If you use Shopify Payments, rates vary largely due to credit card (Visa, MasterCard, American Express) network fees incurred to process credit card transactions in each country.

Your first bill comes 30 days after you agree to the Shopify Plus Terms. You will be charged using your current method of payment.

After your upgrade is processed, contact support through your admin and they will apply a credit toward your Shopify Plus plan fees.

The signing authority for your organization must be the person who upgrades your Shopify plan. This is the person whose name is on the credit card we have on file for your account.

Full legal names usually end with a word or abbreviation* that identifies how your company was incorporated or registered** in your state, province, or country.

To find your legal business name, check formal documentation related to your business, or consult your accountant or legal counsel.

*Examples include Inc., LLC, Ltd., Co., Corp., LP, LLP, GmbH, S.A., S.A. de C.V., B.V., N.V., SASU, LBN, A.G, S.A.S or SAS, S.p.A, S.p.o, SARL or S.A.R.L., ApS, AB, s.r.o, sp. z o.o, d.o.o., Ltda., S.R.L., A/S or AS, and Oy.

**If you’re registered as Sole Proprietor, your business name may appear as “Jon Snow, a Sole Proprietor” or “Jon Snow, a Sole Proprietor dba The Crows.”

Unlock the power you need to scale. It’s time to upgrade.