The best plan for next-level growth

All the power you need to scale, exclusive tools, and the lowest transaction fees of any Shopify plan. Only when you upgrade to Shopify Plus.

Need more details? Contact sales

Started with Shopify.Scaled with Shopify Plus.

Animals Matter

Checkout extensibility

Convert more with a custom checkout

Personalizing your checkout experience—including Shop Pay and all information, shipping, and payment pages—is possible with checkout extensibility. Customize Shopify Checkout with our drag-and-drop checkout editor and other apps, or build a one-of-a-kind experience by developing your own apps.

Learn 5 ways to customize Shopify Checkout

Custom app built with Shopify Functions

Stand out with unique commerce experiences

Shopify Functions gives you the freedom to design and deploy flexible personalizations in your own app. By extending or replacing key parts of Shopify’s back-end logic, you can build commerce experiences as unique as your brand.

Learn how to extend and customize with Shopify Functions
  • Advanced discounts that match third-party systems
  • Personalized, automated promotions at checkout
  • Unique checkout validation rules
  • Custom order routing logic

Find out how Jungalow improved conversion by 12%, sales by 61%, and customer retention by 26.5%


B2B on Shopify

Sell B2B and DTC from one place

Everything you need for wholesale selling is now right in the Shopify admin. Tailor the end-to-end experience for each buyer with customized product and pricing publishing, quantity rules, and payment terms. And spend less time managing multiple platforms with flexible integrations, open APIs, and automated order processing.

Explore B2B on Shopify

Shopify Audiences

Find more relevant buyers for less

With Shopify Audiences, get your ads in front of the right buyers with custom audience lists, powered by Shopify's commerce insights.

Explore Shopify Audiences
  • Reach shoppers who are more likely to buy, at lower advertising costs
  • Simplify your workflow with automated custom audience
  • Leverage your audiences across the marketing funnel on channels like Meta, Google, and Pinterest
  • Manage your audiences and track performance directly in your admin

Start upgrading in minutes. It’s time to grow.

Need more details? Contact sales


ShopifyQL Notebooks

Back your decisions with better data

ShopifyQL Notebooks is the new way to access your commerce data. Make better business decisions by exploring and analyzing your data, visualizing your growth, and creating custom reports—all powered by our intelligent query language that understands commerce.

Explore ShopifyQL Notebooks


Break sales records, not your site

The biggest flash sellers in the world choose Shopify Plus for their peak selling days. Make the most of your product drops and flash sales with higher checkouts per minute, built-in bot protection, and automated event scheduling.

Explore campaigns and flash sales
  • Schedule automated promotions, product releases, and theme updates with Launchpad, Shopify’s flash selling tool
  • Put more people at the front of the checkout queue with Shopify Pus Bot Protection
  • Scale your tech stack with up to 500% higher API call limits

Shopify Plus organization admin

Manage complexity at any level

  • Track performance across stores, regions, and channels with built-in analytics and insights
  • Manage all stores in your organization from a single location
  • Add unlimited staff accounts with specialized permissions in seconds
  • Sell in 9 free expansion stores with localized languages, content, or currency

Priority support and partners

World-class support and partners you can count on

Shopify Plus Priority Support

Get 24/7 top-tier technical support by phone, chat, or email.

Merchant success program

Reach your goals faster with on-demand commerce strategy from a team of merchant success managers.

Shopify Plus Partners

Scale your business, build custom apps, or rebrand with award-winning partners.

Shopify Plus Certified App Partners

Use apps that are hand-selected for their quality and ability to solve complex needs.

Shopify Plus Academy

Fast-track growth on your own schedule with educational content and online courses.

Beta programs

Preview and influence the products we build.

When we switched over to Shopify Plus, I wasn’t used to having a [team of] representatives on our account. [They would] recommend things I wasn’t even aware of.

Manuel de la CruzCo-founder, Boie Read the story

Shopify vs. Shopify Plus

How Shopify Plus compares to other plans

Built to handle fast growth and billion-dollar revenue, Shopify Plus is the premium Shopify plan for modern brands. You get the same powerful platform that supports millions of merchants, plus access to advanced features, apps, and resources.

Pricing and feature information for all Shopify plans
Plan feature

Basic Shopify

All the basics for starting a new business


Everything you need for a growing business

Advanced Shopify

Advanced features for scaling your business

Shopify Plus

Powerful features for high-volume businesses

$29 per month, billed yearly
$79 per month, billed yearly
$299 per month, billed yearly
starting at
$2000 per month, billed yearly

Pricing and fees

Invest now, innovate forever

Starting at $2,000 USD per month on an annual term

Unlock even more features with Shopify Payments:

  • Higher authorization and conversion rates with Shop Pay, our one-tap checkout
  • Lowest credit card and transaction fees of any Shopify plan (fees vary by country)
  • Access to flexible funding with Shopify Capital
  • Free Shopify POS Pro for brick-and-mortar businesses
  • Free fraud protection and chargeback coverage in the U.S. through Shopify Protect with Shop Pay

Case studies

Results that speak for themselves

Read the case studies behind some of the most innovative and successful brands who upgraded to Shopify Plus.

Ooni grew sales by 400% with a surge in conversion rate.

Read the case study

Boie doubled conversions and sales year over year.

Read the case study

Laird Superfood saw 550% quarter-over-quarter sales growth.

Read the case study


What you need to know

Shopify Plus starts at $2,000 USD per month on an annual term. If you make over $800,000 USD in any given month, you move to a platform fee of 0.25% for each sales transaction.

If you don’t use Shopify Payments as your payment processor, a minimal transaction fee will be applied to each transaction to cover the charge for Shopify to maintain integrations with an external payment provider.

Unlock the power you need to scale. It’s time to upgrade.

Need more details? Contact sales