Upgrading to Shopify Plus

The best plan for your long-term growth

All the power you need to scale, exclusive tools, and the lowest transaction fees of any Shopify plan. Only when you upgrade to Shopify Plus.

Luxury women’s handbag with chart showing higher total global sales and total orders

Shopify Plus pricing

See subscription details and compare with other plans

FAQ

Read top questions about upgrading to Shopify Plus

Case studies

Find out why the world’s best brands made the move

Mobile checkout screen and a drag-and-drop theme editor on a background of programming code

Checkout extensibility

Convert more with an extensible checkout

Personalizing your checkout experience—including Shop Pay and all information, shipping, and payment pages—is possible with checkout extensibility. Customize Shopify Checkout with our drag-and-drop checkout editor and other apps, or build a one-of-a-kind experience by developing your own apps.

Learn 5 ways to customize Shopify Checkout 

Shopify Functions

Stand out with unique commerce experiences

Shopify Functions gives you the freedom to design and deploy flexible personalizations in your own app. By extending or replacing key parts of Shopify’s back-end logic, you can build commerce experiences as unique as your brand.

Learn how to extend and customize with Shopify Functions 
  • Advanced discounts that match third-party systems
  • Personalized, automated promotions at checkout
  • Unique checkout validation rules
  • Custom order routing logic
Tennis racket for sale online with bulk purchasing options and minimum and maximum amounts

B2B on Shopify

Sell B2B and DTC from one place

Everything you need for wholesale selling is now right in the Shopify admin. Tailor the end-to-end experience for each buyer with customized product and pricing publishing, quantity rules, and payment terms. And spend less time managing multiple platforms through integrations, APIs, and automated order processing.

Explore B2B on Shopify 

Shopify Audiences

Find more relevant buyers for less

With Shopify Audiences, get your ads in front of the right buyers with custom audience lists, powered by Shopify’s commerce insights.

Explore Shopify Audiences 
  • Reach shoppers who are more likely to buy, at a lower advertising cost
  • Simplify your workflow with automated custom audiences
  • Leverage your audiences across the marketing funnel on channels like Meta, Google, and Pinterest
  • Manage your audiences and track performance directly in your admin

Started with Shopify,
scaled with Shopify Plus

Shopify Audiences has been key to getting our campaign performance back. We’ve seen targeting and performance improve, with return on ad spend as high as 6x. It’s now a key part of our advertising strategy.

  • BlenderBottle
  • Chase Waters — Director of Digital Marketing, Trove Brands
  • Read the story 

People look at our brand and think there’s a huge building… with cubicles and 50 people running around. Shopify Plus has shown me you can do a lot with a little.

Minimalist bedroom with premium Brooklinen bedding

Our B2B process was manual and time consuming. In order to scale, we needed an easier way to cater to these B2B customers. That’s where B2B on Shopify comes in.

When we switched over to Shopify Plus, I wasn’t used to having a [team of] representatives on our account. [They would] recommend things I wasn’t even aware of.

Query for orders in the top 5 regions in the last 6 months

Shopifyql notebooks

Write the data story of your business

ShopifyQL Notebooks is the new way to access your commerce data. Make better business decisions by exploring and analyzing your data, visualizing your growth, and creating custom reports—all powered by our intelligent query language that understands commerce.

Explore ShopifyQL Notebooks 

Launchpad

Break sales records, not your site

The biggest flash sellers in the world choose Shopify Plus for their peak selling days. Make the most of your product drops and flash sales with higher checkouts per minute, built-in bot protection, and automated event scheduling.

Explore campaigns and flash sales 
  • Schedule automated promotions, product releases, and theme updates with Launchpad, Shopify’s flash selling tool
  • Put more people at the front of the checkout queue with Shopify Pus Bot Protection
  • Scale your tech stack with up to 500% higher API call limits
Overview dashboard of analytics in the Shopify admin

Organization settings

Centralize your entire organization in Shopify

  • Manage multiple stores from one location through organization settings in the store admin
  • Add unlimited staff accounts with specialized permissions in seconds
  • Sell in 9 free expansion stores with localized languages, content, or currency

Shopify Plus pricing

Invest in your growth with competitive rates

Exclusive features, advanced conversion tools, and the lowest transaction fees* on Shopify—it’s all part of your plan.

Upgrade now

*Transaction fees and credit card rates vary by region.

1-year term

3-year term

Starting at $2,500

$2,300

USD/month

or a variable platform fee for more complex business structures

shopify payments

Unlock even more value with Shopify Payments

More than a payment gateway, Shopify Payments is a conversion tool that unlocks financial solutions, omnichannel selling, and more.

Top converting checkout

Access 150M+ buyers on Shop and get Shop Pay, the fastest checkout on the web.

Fast, flexible funding

From startup to scale-up, fuel your growth with flexible funding through Shopify Capital.

Cross-border expansion

Grow globally with Shopify Markets Pro. Sell products in multiple currencies and offer checkout with local payment methods.

Chargeback protection

Get free chargeback protection for all eligible Shop Pay orders with Shopify Protect.

Buy now, pay later

Get paid upfront while offering flexible payment solutions through Shop Pay Installments or third-party payment apps.

Shopify POS Pro

Sell everywhere people shop with the best omnichannel point-of-sale system out of the box.

Specialized in growth

Customize even more with exclusive partners and services

Shopify Partners and apps

Innovate, migrate, and grow faster with a rich partner ecosystem of industry experts, and an engaged community of actively maintained third-party apps.

Premier systems integrators

Connect with industry-best system integrators like IBM, Accenture, EY, Cognizant, Deloitte, KPMG, and WPP to help you build, deploy, or migrate.

Professional services

Get hands-on design and development services to accelerate the most complex builds, including data migration and launch support.

Community resources

Get ongoing 24/7 priority support, with self-directed online resources like Shopify Plus Academy and Shopify Community forums.

Results that speak for themselves

Read the case studies behind some of the most innovative and successful brands that upgraded to Shopify Plus.

Boie doubled conversions and sales year over year.

Ooni grew sales by 400% with a surge in conversion rate.

Laird Superfood saw 550% quarter-over-quarter sales growth.

FAQ

Popular questions about upgrading

Unlock the power you need to scale. It’s time to upgrade.