Profit Margin Calculator: Boost Your Business Growth

Set optimal product prices and enhance your profit margin


Your sale price


Your profit


Gross Margin


Understanding your optimal profit margin is vital for your business's growth. Armed with this data, you can devise strategies for your business's resources to plan for long-term expansion.

How To Determine Profit Margin

To figure out your profit margin, employ the Profit Margin Calculator and adhere to these four steps:

  • 1. Input Your Item(s) Cost: Enter the gross cost of each item you aim to sell. This includes the cost of production, materials, and any expenses linked to the product's creation.

  • 2. Decide Your Profit Percentage: Settle on the profit percentage you want to earn on each sale. This amount should be over and above the production cost of each item.

  • 3. Compute Profit: After entering your inputs, click on Calculate profit. The Profit Margin Calculator employs an algorithm to suggest the optimal selling price for your product based on your set profit percentage.

  • 4. Establish Your Pricing: The outcome is a pricing recommendation based on your inputs. Charging this price ensures you cover your costs, earn your set profit, and stay competitive.

What Is the Profit Margin Formula?

The profit margin formula determines the profit percentage earned from each sale. By dividing the gross profit margin by net revenue and multiplying that by 100, you can compute your profit margin.

Profit Margin = (Gross Profit/Net Revenue) x 100

This formula offers insight into your business's profitability and should steer pricing decisions for sustainable growth.

What Constitutes a Good Profit Margin?

A good profit margin hinges on your industry, business model, and market conditions. Typically, a higher profit margin signifies better financial health and efficiency.

For industries with high operating costs or fierce competition, lower profit margins might be standard. In contrast, industries with unique products or services and limited competition might see higher profit margins.

While there's no universal answer, it's necessary to compare your profit margin with industry benchmarks and competitors to understand your performance in context. Also, consider factors like your business's growth objectives, market share, and overall financial stability when assessing your profit margin.

What Constitutes a Good Profit Margin?

Though "margin" and "markup" are frequently used interchangeably, they have unique meanings in business finance.

Margin denotes the revenue percentage that represents profit after subtracting the cost of goods sold. Margin concentrates on the relationship between profit and revenue.

Conversely, Markup is the amount added to the cost of goods to set the selling price. It is expressed as a cost percentage. Markup focuses on the relationship between the cost of goods and the selling price.

In essence, margin is a profitability measure based on revenue, while markup is a pricing measure based on cost.

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Profit margin indicates the profitability of a product, service, or business. It's expressed as a percentage; the higher the number, the more profitable the business.

It's simple to find gross profit margin automatically using the calculator. To calculate manually, subtract the cost of goods sold (COGS) from the net sales (gross revenues minus returns, allowances, and discounts). Then divide this figure by net sales, to calculate the gross profit margin in a percentage.

Shopify's free profit margin calculator does it for you, but you can also use the following formula:

  1. Step 1: X (Net sales) - Y (COGS) = Z
  2. Step 2: Z / X (Net sales) = % Gross profit margin

Follow these easy steps to calculate a 20% profit margin:

  1. Use 20% in its decimal form, which is 0.2.
  2. Subtract 0.2 from 1 to get 0.8
  3. Divide the original price of your good by 0.8
  4. The resulting number is how much you should charge for a 20% profit margin

Shopify's free profit margin calculator is fast and easy to use, to get started:

  1. Go to
  2. Enter your information into the online form
  3. Click “Calculate profit”

No, profit is more important than profit margin. Profit margin is simply a measure of profitability, while profit is the actual amount of money that a business generates.

Profit margin can be a good indicator of a company's financial performance, but it is only one of several indicators and should be used alongside other metrics such as return on equity and return on assets. Profit margin can be used to compare a company's performance to competitors and to measure the efficiency of production and pricing.

The profit margin calculator is a free tool Shopify offers to businesses. That means there is no cost to use it.

Of course! Go to our tools page to find more free tools, including: a barcode generator, invoice generator, and business card maker.