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Introducing Shop: The Most Convenient Way for Shoppers to Buy From Their Favorite Independent Brands

Introducing Shop, a first-of-its-kind digital shopping assistant.

Today marks a significant step forward in closing the distance between buyer and seller and, in turn, making commerce better for everyone.

Say hello to Shop, a digital shopping assistant that brings together the best features of Arrive and Shop Pay (formerly Shopify Pay) to make it easy for customers to speed through checkout, track their order and shipment details, and rediscover brands they love. 

Shop helps businesses sell more by making it easier for customers to buy. From product discovery to package delivery, Shop takes care of the little extras, making online shopping more personal and convenient for your customers.

Convert more customers with the fastest checkout experience on Shopify

Nearly a quarter of US shoppers have admitted to abandoning their carts because the checkout process was too long or too complicated. A fast and intuitive checkout experience saves a lot of sales you would have otherwise lost.

That’s why all purchases through Shop are powered by Shop Pay, our fastest accelerated checkout experience. We’ve seen conversion rates improve by up to 18% for returning customers after a business enables Shop Pay for their online store.

Shop Pay is our fastest accelerated checkout experience.

Shop unlocks these step-change improvements to your store’s checkout without requiring any changes to your actual storefront. Once you flip the switch to activate Shop Pay, the option for accelerated checkout will be available to all of your customers.

As customers complete their initial purchase with your store, or any Shopify store with Shop Pay enabled, they’ll see an option to save payment details to Shop Pay. During future purchases, the option to check out with Shop Pay is shown immediately to every customer who has already saved their information. And once they download Shop, customers will receive personalized product recommendations based on their history with your business.

Turn on Shop Pay

Bring customers back sooner with in-app product recommendations

The average cost to acquire a customer has risen substantially in recent years. As a result, repeat purchases are often where businesses make a profit. Shop gives independent businesses a new channel that automatically recommends products to their existing customers, all from a place they already shop—on their phone.

Shop drives rediscovery of your brand through in-app recommendations that circle customers back to your store. A user’s Shops tab acts as a personalized shopping feed that populates with product picks, special deals, and new arrivals based on their purchase history and the brands they follow on Shop.



Customers get quick access to their favorite brands, browsable in one app, while businesses can stay top of mind without having to lift a finger. And your most loyal customers can effortlessly reorder from your store thanks to Shop’s lightning-fast checkout, powered by Shop Pay.

Shop acts as a companion to your customers to ensure their end-to-end purchase experience is delightful. Better yet, Shop can help build confidence with future customers before they’ve placed their first order.

Make it easy for shoppers to find and support your local business

The current crisis has forced hardship on small businesses, many of which serve as cornerstones for the economy and their local communities. Another unfortunate side effect is that customers are uncertain about whether businesses are open, and if orders will arrive when they need them to.

One way Shop helps small businesses is by showing customers if your business is nearby and if you offer in-store or curbside pickup. Now, customers can find businesses in their area and opt for local pickup in case they’d rather not wait for delivery.

Shop helps customers find and support local businesses.

Shop also helps boost buyer confidence with Shop Facts, a feature that highlights relevant signals of trust wherever a business appears in the Shop app. Without having to ask, customers will know that your business is still active and shipping orders quickly.

There are no settings to adjust here, either: Shop Facts automatically displays details that strengthen customer trust. And once an order is out of your hands and on its way to a customer, Shop helps maintain that trust by providing transparent order and shipment information.

Guarantee peace of mind and reduce incoming support tickets

Customers want to make sure they get the product they paid for, but tracking orders can be frustrating. Email inboxes are crowded and businesses use a wide variety of carriers. This combination has made it tricky for customers to get a clear view of the delivery status for all of their current orders.

Shop gives customers accurate and timely updates on everything they order, across all online stores, from a single location. Shop syncs with a customer’s email to track their orders so they don’t need to fumble around in their inbox looking for order numbers or tracking info.

Shop lets customers track and manage their online orders—all in one place.

Customers also get a fully transparent look at when their shipment will arrive through Shop’s live map view and rich notifications. Shop helps set the right expectations and provides customers with peace of mind every step of the way.

Most important for businesses, a customer’s curiosity is less likely to result in a support ticket if they can answer “Where’s my order?” right from their Shop app. And should they need to contact you for help, they can quickly pull up their receipt and order details in Shop, which helps reduce back-and-forth questions and makes support conversations more productive (and enjoyable).

We’re building a fundamentally new way to shop

Shop is a first-of-its-kind shopping companion that helps level the playing field for independent businesses—all for no additional cost for you or your customers.

That’s the Shop you’ll come to know and love, but we’re just getting started. Shop lays a solid foundation for the cart-to-home and product discovery experiences that are already beginning to redefine modern commerce. As customer expectations continue to climb, Shop will help you keep pace by handling the little details that turn first-time buyers into loyal customers.

Shopify’s commerce platform makes it simple for anyone, anywhere to sell their products, and Shop is the most convenient way to buy from independent businesses. Together, they’ll continue to make buying from Shopify stores the best shopping experience on the internet. We can’t wait to show you what’s next.

Download Shop for free

Want to learn more? Let’s talk Shop.

How do I enable Shop Pay for my customers?

You can turn on Shop Pay in your payment settings along with other accelerated checkout options. Note that Shop Pay is only available if you are using or are eligible for Shopify Payments. Learn more about Shopify Payments and the eligibility requirements here.

How can I encourage my customers to use Shop?

Once a customer has completed checkout, they can easily track their order by downloading the Shop app straight from your Order Status Page. Add the 'Track with Shop' option at checkout by activating it in your admin.

How can I make sure my brand shows up in Shop?

Once you have Shop Pay enabled, personalized product recommendations from your store will show up in your customers’ Shop feeds—automatically and for free. There’s nothing else you need to do!

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