14 search results for “Dan Virgillito”

The Consumerization of Enterprise Software

The Consumerization of Enterprise Software

What would happen if you stopped hearing

Using software shouldn’t be a rite of passage.

People with good ideas shouldn’t have to stand in the shallow end as middle management defines processes based on clunky, outdated systems.

But that's what keeps happening, right?

You want to experiment, but hear "it's too expensive." "It'll take too long to implement." or "we don't have the resources." and then what... you compromise.

My question is, how much could you do if you stopped hearing "no" and started hearing "Go!" 

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Dynamic Pricing: The Art and Black Magic of Situational Pricing

Dynamic Pricing: The Art and Black Magic of Situational Pricing

The art of making more money

What if I told you there was a way to increase your profits today simply by not showing the same price to everyone? 

I'm not talking about increasing prices across the board, but rather tweaking based on I.p address, inventory levels, or even time of day. 

It's called Dynamic Pricing, and it's what giant retailers, from Wal-Mart to Staples, and of course Amazon, do in order to keep profit margins high, while remaining competitive in different local markets. 

Dan Virgillito demystifies this dark art, and even gives you the tools to make it work within Shopify Plus. 

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How to Strengthen Your Marketing Using Emotional Intelligence

How to Strengthen Your Marketing Using Emotional Intelligence

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The ad had all the right components; the dog, the kid, the wife and the emotional situation... 

The kid got hurt, the dog got concerned, the wife called the husband who rushed home from work...

But for some reason, the whole thing fell flat. Noise.

Another campaign with average performance that filled the airwaves just to maintain steady sales. Nobody's talking about it. Nobody remembers it. 

Ever wonder what that thing is that makes it so a campaign makes you laugh out loud, cry your eyes out, or make you want to hold your kids a little closer? 

A good deal of it has to do with understanding your market's emotional intelligence (EI), and where they're at in their own emotional development.

It's never as binary as "has kids, feels X" and this concept of EI can help you go beyond the surface and create campaigns that really hit people at their core.

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Stock Management: The Complete Guide to Optimize Your Ecommerce Inventory

Stock Management: The Complete Guide to Optimize Your Ecommerce Inventory

There’s a little secret that most retailers know … but rarely talk about.

From small online businesses to global giants like Boeing, Target and Hershey’s, many companies simply don’t have adequate systems in place to effectively manage their stock.

What many of these “pen, paper and spreadsheet” businesses fail to realize is that stock management is not just an internal process for keeping track of your inventoryit directly affects your relationship with your customers.

Today we’re launching The Complete Guide to Ecommerce Stock Management so you can not only ensure you have enough in-demand products to sell to your customers, but do that without wasting time, money, or resources …

 

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Smart Global Ecommerce: The Complete How-To Checklist for Expanding Internationally

Smart Global Ecommerce: The Complete How-To Checklist for Expanding Internationally

Smart Global Ecommerce

“Innovative.”

“Brilliant.”

“Everything I hoped for.”

Those are just a few of the words customers and investors alike have used to describe your products. Better yet, your sales volume and growth rates substantiate them with cold, hard number.

There’s just one problem … all those kind words — and all those growing sales — are from a single, domestic market.

Today, we’re taking a detailed look at how you can move beyond that local market and expand internationally.

How?

Through a six-part checklist that includes everything you need to know about building a smart global ecommerce strategy .…

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Multi-Channel Inventory Management: Problems & Solutions

Multi-Channel Inventory Management: Problems & Solutions

Solving for Multi-Channel Inventory Management

With avenues for selling expanding faster than ever, the time for a multi-dimensional approach to your brand is here. 

In fact, you’ve probably launch a multi-channel strategy already. 

If you have, then you know … 

Selling the same products on an ecommerce store, Amazon, eBay, Etsy, Facebook, and in physical locations can make inventory management a nightmare. 

Before the customer complaints start rolling in, let’s take a detailed look — along with examining a host of practical tools — at how to solve for multi-channel inventory management … 

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Global Ecommerce: Massive Opportunity Ahead For the Borderfree Business

Global Ecommerce: Massive Opportunity Ahead For the Borderfree Business

Global Ecommerce

The world is shrinking … 

Borders are disappearing, and the future belongs to online commerce. 

For many merchants, however, the massive opportunities of international sales aren’t so much a matter of excitement … but fear. 

Namely, the fear of missing out. 

Today, let’s put those fears to bed and explore the what, why, and how of global ecommerce.

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