chapter 9

Conclusion

While getting the most from Google Shopping requires some time and attention to detail, it’s usually well worth the effort. Product Listing Ads work because they connect buyers and sellers in a very efficient way. As I mentioned before, I regularly see returns of 300-1,800%+ on my client’s PLA campaigns. This platform remains one of the most effective ways to reach new buyers even though competition is on the rise. A Think with Google study reported that 50% of shoppers are open to buying from new retailers. Google Shopping is the perfect platform to connect interested and open shoppers with your brand and product line. If you are looking to grow your customer base and sell more products in a proven, measurable way, I don’t know of a better channel to work with than Google Shopping. Now go work on your feed, craft a few campaigns, and start making some sales!

Brett Curry

CEO of OMG Commerce Brett Curry launched his first successful search marketing campaign in 2004. He’s lead several companies to prominence, including Online Marketing Giant and also serves as the Lead Strategist for Classy Llama. He is a fervent believer in getting your message out as clearly and efficiently as possible. Brett leads a team of SEO and SEM professionals who manage Google Shopping campaigns for ecommerce companies of all sizes. Brett is also the host of the eCommerce Evolution podcast aimed at bringing you what's new and what's next in the world of eCommerce - eCommerce Evolution.

 

Exclusive Offer to Readers

While we hope this guide enables you to get started with Google Product Listing Ads, we understand a growing business can benefit from expert support. To that end, Brett Curry and his team at OMG Commerce are offering free 20 minute PLA Review & Strategy Sessions. Whether you’re new to Google Shopping or looking for a second opinion on your existing campaigns, get in touch with Brett here. OMG Commerce has also reduced setup fees by $250 (USD) for all Google Shopping Guide readers.

Start your free 14-day trial today!