Sell sunglasses online

Start, run, and grow your sunglass business

Get the training, tools, and support you need to build the sunglass business you’ve always wanted.

Try Shopify free for 3 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

How to sell sunglasses online in just 5 steps

illustration for creating an online store with an image of white sneakers

Everything you need to sell sunglasses

Free resources

Learn at your own pace with on-demand courses from Shopify Academy, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online sunglass store that reflects your unique brand with over 70 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your sunglass store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Shopify support is available 24/7, no matter which plan you're on. You'll also have access to help docs, webinars, blog posts, and online courses to guide you along the way for your sunglass business encounters.

Learn more about selling sunglasses

  • If you're planning to sell sunglasses online, consider doing so with a Shopify store. You can customize your online store with any of the 70+ themes Shopify offers to differentiate yourself from the competition, and use high-quality images and detailed product descriptions to convince customers to buy from you. Shopify also enables you to accept orders for custom-made sunglasses and deliver them anywhere in the world at reasonable rates.

  • Among the many platforms available to ecommerce businesses, Shopify stands out as the best for selling sunglasses. With Shopify, your customers can easily buy your sunglasses online and pick them up at any of your stores or have them delivered to their door. And you'll get notified when product inventory is running low so you never have to worry about running out of stock. Shopify also makes it possible for your online customers to visit your physical store to make an exchange or collect a refund if needed.

  • Yes, you can sell sunglasses on Shopify—no matter the style, size, or design. Shopify's smart cataloging system lets you upload pictures and video of your sunglasses for your customers to explore. And by downloading Shopify's mobile app, you can manage your store from anywhere in the world.

  • The price of sunglasses is usually determined by brand name, design, product quality, opacity, and other factors. It's a good idea to check your competition to make sure you're pricing your sunglasses competitively. You can also use Shopify’s free profit margin calculator to ensure you aren't running at a loss.

  • One good example of an online sunglasses store is William Painter, a Shopify-powered fashionable sunglasses store with an exquisite website layout that highlights product reviews, features, and prices.

Powerful apps

Showcase your sunglasses with professionally edited photos or build customer loyalty with rewards programs. With over 6000 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your sunglasses online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For sunglass businesses at every stage and size

Show Plan Prices as Pay yearly (save 25%)* Subscription Rate

€1 for your first month


Most Popular

For solo entrepreneurs

Yearly subscription price €24 EUR per month

Card rates starting at

  • 2% + €0.25 EUR online excl. VAT
  • 1.7% + €0.00 EUR in person excl. VAT
  • 2% 3rd-party payment providers
€1 for your first month


For small teams

Yearly subscription price €69 EUR per month

Card rates starting at

  • 1.7% + €0.25 EUR online excl. VAT
  • 1.6% + €0.00 EUR in person excl. VAT
  • 1% 3rd-party payment providers
€1 for your first month


As your business scales

Yearly subscription price €289 EUR per month

Card rates starting at

  • 1.5% + €0.25 EUR online excl. VAT
  • 1.5% + €0.00 EUR in person excl. VAT
  • 0.6% 3rd-party payment providers

Start your sunglass business with Shopify today

Try Shopify free for 3 days, and explore all the tools and services you need to start, run, and grow your business.

Try Shopify free for 3 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

Discover how Shopify can help you do more with your business—no matter what you sell.