Grow sales with shopping on Instagram

Tag products in your Instagram posts to create a seamless shopping experience for your customers

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A new way to reach mobile shoppers

Make any Instagram post shoppable

Provide a seamless in-app shopping experience, from discovery to checkout.

Inspire shoppers

Connect with trend-seeking customers who love to discover and explore new products on Instagram.

Boost sales

Increase your reach with access to over 500 million daily active Instagram users.

Get your store ready

To use the Instagram channel, you need to:

  • Have an approved Shop in the Facebook channel.
  • Operate in one of the supported countries (United States, United Kingdom, Canada, Australia, France, Germany, Spain, Italy, or Brazil).