Boutique Business Name Idea Generator (2022)

Generate a hundred business name ideas for your fashion boutique in seconds.

The names generated are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.

A great boutique starts with a great name

Craft store business name ideas

Carefully curated products. A personal point of view. A deep understanding of what customers are seeking. There are several factors that add up to make a great boutique. And creating a unique name that conveys all of the above is a crucial step in starting your business.

And it’s totally achievable, thanks to the boutique business name generator. Simply enter a term into the search field and choose from a hundred ideas, which you can use as is or refine and customize to your liking.

Here are some characteristics of great boutique names.

They’re descriptive

Your products are carefully chosen, so your boutique name should quickly convey to customers what you specialize in, whether that’s a product category (something as broad as home décor or beauty or as specific as scarves) or a thematic principle that governs your product selection (such as vintage or regional).

They’re concise

Shorter names can fit more places (like business cards and logos), are simpler for customers to recall, and are easier for fans to repeat, which can boost your word-of-mouth sales.

They’re representative of your brand personality

A great boutique has a clear personality, point of view, and aesthetic, which should be represented in the name you choose. Are you specializing in luxurious or high-end products? Eclectic and quirky items? Products that are edgy? Choose words that evoke this personality and enter them into the boutique brand name generator. If you’re pairing your online boutique business with a brick-and-mortar location, consider how your name will appear on store signage and in branding materials.

They’re memorable

Strategic wordplay such as puns, rhyming, or alliteration can make your business name easier to remember. Catchy names are also rhythmically pleasing to the ear, so try saying potential names out loud as part of your process.

They’re informed

Boutiques serve a niche customer base, so it’s important to learn about your target customers and use these insights to inform the name you choose. You can also use search engine optimization (SEO) tools to see what kinds of keywords customers and potential clients are using to search for your products, then include those keywords in your business name and on your website to boost traffic.

10 examples of boutique business names

  • - NorthPoint Boutique
  • - Laurel Boutique
  • - WhiteHorse Boutique
  • - Camelot Boutique
  • - Mermaid Boutique
  • - Torch Boutique
  • - Boutique Appeal
  • - Monkey Boutique
  • - Wiser Boutique
  • - Boutique Peach

These business names were created using the free business boutique name generator.

How do I check whether my boutique business name idea is taken?

A good first step is to search online for the boutique business name you have in mind, and see if another business is using that name. Web domain names can also offer clues as to whether someone else is using that name for their own business. Consult with your local business registration office to do a business name search and find out if anyone has trademarked your desired name.

How do I design a logo to go along with my boutique business name?

Your boutique business logo should reflect the voice and tone of your business name. Once you have chosen a name, you can use Shopify’s clothing logo maker, part of the Hatchful free logo generator, to create unique logo designs that you can download in a variety of formats and sizes for your Shopify store, website, social media, and marketing materials.

How do I start an online boutique?

Everyone’s entrepreneurial journey is different. You can start an online-only boutique, or have an online boutique that complements an in-person retail store and allows your customers to shop online. Whichever route you choose, Shopify has products and services that can help you set up your online boutique quickly, add products, manage your business on the go using the Shopify App, and connect your online and in-person transactions through the Shopify POS point-of-sale system. Shopify’s blog has more tips for starting your own online boutique.

Frequently asked questions

Couldn’t find the information you were looking for? No worries—you’re covered right here.

Yes, the boutique business name generator tool from Shopify is free to use for all businesses and entrepreneurs. You can run as many searches as you like!


When it comes to online business names, it’s all about authenticity. What are you selling? Are your products strong and sturdy, colorful and cute, or made of natural materials? It’s important to consider the type of crafts or clothing you’re selling and who will be buying them. In general, successful fashion and boutique business names are:

  • - Universal: this means the store name makes sense across different languages
  • - Easy to pronounce: you want your store name to be easy to find and remember
  • - Non-specific: if you have a vision of expanding your store, you may want to ensure your name isn’t too specific so you can include other products or services

For example, instead of calling your boutique store “Tegan’s Tables” you may want to opt for “Tegan’s Workshop” in case you want to add chairs or desks.

Sometimes boutique stores are named after their creator or designer, but these days store names are as diverse as the products themselves. Shopify’s free boutique name generator is here to help inspire a creative and unique name for your business!


Popular boutique store names include:

  • - Bohemian Findings
  • - Lavender and Lace
  • - Imagine Vintage
  • - In the Ivy
  • - Buttons and Bows
  • - Ladies and Linen
  • - C’est la Vie

Catchy business names are original, fresh, and memorable. As you brainstorm new business name ideas for your store, consider employing these methods to inject a little fun into it:

  • - Alliterate
  • - Use acronyms
  • - Rhyme
  • - Abbreviate

You can search words in Shopify’s free business name generator tool, but here are some examples of catchy words to include in a boutique store name:

  • - Cottage
  • - Nest
  • - Eclectic
  • - Design
  • - Vogue
  • - Closet
  • - Threads
  • - Manhattan

Start with a strategy or brainstorming session about your business’s purpose, vision, and values. Think hard about who your audience is and make audience profiles. Discover your brand identity, and decide how you plan to sell and market your products.

Once you’ve done your business strategy, start brainstorming creative name ideas. Once you have a few names in mind, run them by trusted colleagues, mentors or friends. Remember, Shopify’s free business name generator is here to help inspire a creative and unique name for your business! Ensure you register a website domain for your best boutique business name ideas using Shopify’s domain name availability checker tool.!


Ready to spend less time thinking of names and more time building your boutique business?

With Shopify’s boutique business name generator, you can get 100 creative, relevant name ideas for your boutique business in just seconds.

The names generated are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.

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