Free tools

Cosmetic Brand Name Ideas Generator (2023)

Generate business name ideas for your cosmetic store.

The names generated are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.

The name you choose for your new cosmetics brand is one of the best tools you have for attracting customers from the outset. Beauty products help consumers look and feel their best, and you can use a business name that has positive associations to attract customers seeking game-changing results. And you don’t have to start from scratch—our cosmetics business name generator will help kick-start the process of brainstorming the best cosmetics business names.

Tips for creating a great cosmetics business name

To stand out from the competition, choose a great cosmetics brand name that’s unique, timeless, and informative. Here are some additional best practices to get you started.

Choose an evocative cosmetics company name

A memorable cosmetics company name will evoke a specific feeling in the customer. Include words in your business name that conjure a mood. Want to remind your consumer how it feels to be rejuvenated by an adventure in nature? Deploy words like “tropical” or “seaspray.” Appealing to a consumer’s cultured side? Get their brains ticking with a more abstract business name—something like “Effectiva” or “Sophistiqué.”

Ensure that your business name matches your market

To ensure your brand’s success, identify your market, then match its energy. If you’re launching a more feminine brand in the luxury space, you might choose an elevated or stylized name—using diacritics (accents) over letters tends to lend a sense of elegance by evoking romance languages like French or Italian. Alternatively, if you’re marketing a more masculine product, you may want to get straight to the point—think Beard Club or Manscaped. Generally, the younger and more budget-conscious your target consumer, the more playful you can be with your cosmetics company name.

Use your name to suggest your products’ purpose

Fresh to the cosmetics game? Make your intentions clear. Take your cue from the likes of newcomer ZitSticka (which sells acne patches and other products designed to prevent breakouts) and powerhouse Clean & Clear, and use your business name to share the purpose of your product line. Sunscreen brands often have names that suggest their products’ use—think Vacation and Sun Bum. This naming strategy allows a potential consumer to know exactly what to expect from a brand.

Pick a name that stands out from the crowd

The global cosmetics industry is worth almost $300 billion, and the endless stream of “get ready with me” content and celebrity endorsements keeps competition intense. Make your brand memorable by choosing a name that’s unique enough to turn heads even when referenced in passing (Glossier, Drunk Elephant). Distinctive names are also more SEO friendly, allowing you to make the most of word-of-mouth marketing; if someone hears about your brand from a friend, they’ll be able to find it easily.

Optimize your business name to look good as a logo

A name that’s visually striking is critical in communicating your brand’s personality. Select a name that sounds nice and looks good on paper (or on a screen) to maximize your brand’s aesthetic impact and grab a consumer’s attention. Words with double letters (Goop) have a pleasing symmetry, as do alliterative words. A short, punchy company name can be visually striking when incorporated into a logo.

30 ideas for cosmetics business names

As you workshop the name for your new cosmetics company, use these cosmetics company name ideas to spark your inspiration.

  1. 1. Pattern
  2. 2. Nectar
  3. 3. Clutch
  4. 4. Lit From Within
  5. 5. Entice
  6. 6. Showgirl
  7. 7. Joyeaux
  8. 8. Genesis
  9. 9. Plan of Action
  10. 10. English Rose
  11. 11. Clutch Deodorant
  12. 12. Flora Profumeria
  13. 13. Salt + Spray Sunscreen
  14. 14. Siren Beauty
  15. 15. Nectar Cosmetics
  16. 16. Skin Studio
  17. 17. Skintight
  18. 18. Raw Beauty
  19. 19. Bellezza Brushes
  20. 20. Pressed Nailcare
  21. 21. Acquassima
  22. 22. Rougé
  23. 23. DropDead
  24. 24. Lady of Leisure
  25. 25. Zitzag
  26. 26. Sophistiqué
  27. 27. Hydra-station
  28. 28. Curlcare
  29. 29. Effectivia
  30. 30. Handsomer

You've chosen a company name. Now what?

You’ve named your business—congrats! Once you’ve secured your website domain with our domain name generator (tip: aim for something as close to your name as possible), it’s time to set up your store on Shopify.

Build your cosmetic brand by designing a free logo with Shopify’s logo maker, and select an online store theme that resonates with your style.

Make it easy for customers to find your products by adding different sales channels. For help promoting your brand, try our free marketing tools and apps. And for plenty of guides and inspiration, check out our blog, which has resources for everything from selling makeup online to marketing skin care products.

30 catchy cosmetic business name ideas

Frequently asked questions

Couldn’t find the information you were looking for? No worries—you’re covered right here.

The cosmetic business name generator provides instant suggestions in three simple steps:

  • 1. Think of a word that best describes your cosmetic brand
  • 2. Enter it into the name generator field
  • 3. Click on the “Generate names” button

And there you go! You now have 100 possibilities to select from or use as inspiration.


When it comes to cosmetic name ideas, it’s all about authenticity. Is your cosmetic brand classy and professional or cute and fun? Consider the type of services or products you’re selling and who your customers will be. In general, successful cosmetic business names are:

  • - Universal: this means the brand name makes sense across different languages
  • - Easy to pronounce: you want your cosmetic brand name to be easy to find and remember
  • - Non-specific: if you have a vision of expanding your cosmetic business, you may want to ensure your brand name isn’t too specific so you can include other products or services

These days business names are as diverse as the products and services themselves. Shopify’s free name generator is here to help inspire a creative and unique name for your business.


Catchy cosmetic brand names are original, fresh, and memorable. As you brainstorm a name, consider employing these methods to inject a little fun or catchiness into it:

  • - Alliterate (e.g. Lux Lady)
  • - Use acronyms (e.g. P.S. Gorgeous)
  • - Rhyme (e.g. Amaze for Days)
  • - Abbreviate (e.g. Beauty Inc.)

Yes; cosmetic products are so diverse so many of the big brands have multiple distinct product lines to target different audiences. For example, Cover Girl has a product line called “Simply Ageless” for an older audience segment, and one called “Clean Liquid” which targets younger audiences with acne concerns. The product line name “Simply Ageless” would not work for a teen audience whose needs and values are different.


Yes. The business name generator for cosmetics is free to use for all businesses and entrepreneurs. You can run as many searches as you like!


Here are a few examples of popular cosmetic company names for inspiration:

  • - Maybelline
  • - Dior
  • - Tarte
  • - Benefit Cosmetics
  • - MAC
  • - Revlon

Ready to spend less time thinking of names and more time building your cosmetic brand?

With Shopify’s cosmetic brand name generator, you can get 100 creative, relevant name ideas for your cosmetic brand in just seconds.

The names generated are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.

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