From luxury designers to big-box retailers, brick-and-mortar to direct-to-consumer, some of the most recognizable companies in the world are clothing and fashion brands. Setting your own fashion company up for success can be as simple as striking the right tone. With consistent quality, innovative design, and a little luck, you could soon have consumers buying off your brand’s name alone—so, you better make it a good one.
As you work to create a fashion brand name that appeals to your target audience, keep the following guidelines in mind:
Should all go well, your brand name could end up on tags, belt buckles, buttons, wallets, t-shirts—the list goes on. Keeping your fashion brand name short and sweet can be powerful, as can a great abbreviation. There’s a reason it’s easy to recall the fast fashion brands whose names consist of a mere four letters, as well as the couture designers whose names serve as logos and even monogrammed prints. Words that are vowel-heavy or repeat the same letter tend to be more readable, often looking better on paper—or fabric.
Cheeky or sincere? Edgy or innocent? Your brand name expresses your identity and style. Fashion brands that veer toward the femme and flirty may pick romantic names inspired by a fruit or flower (think lingerie designer For Love & Lemons). If your brand specializes in a type of apparel or specific material, you can emphasize this in your company name (i.e., LILYSILK) and Wilsons Leather). Consider using your fashion brand name to allude to a benefit your consumers gain from your apparel: There’s a reason so many sportswear labels work in a word like “performance.”
Your fashion brand name is one of your most direct ways to connect with your target audience. Opting for something youthful and fun can be as simple as repeating the same word twice, whereas a more sophisticated or practical brand might veer toward a name that’s direct and purposeful. Of course, neither approach necessarily closes you off to eventually exploring other markets, but it can be helpful to establish your intentions early on to attract your core demographic.
A name that’s easy to wrap your tongue around is not only more shareable between friends, it’s easier to search online—which is critical if you’re hoping to capitalize on word-of-mouth marketing and SEO. For simplicity, select a name that’s a compound of familiar words, or simply choose a brand name that’s spelled phonetically.
Devising the perfect name for your new fashion brand will take patience. As you brainstorm, look to the following fashion business name ideas for inspiration.
You’ve named your business—congrats! Once you’ve secured your website domain with our domain name generator (tip: aim for something as close to your name as possible), it’s time to set up your store on Shopify.
Make it easy for customers to find your products by adding different sales channels. For help promoting your brand, try our free marketing tools and apps. And for plenty of guides and inspiration, check out our blog (this article about how to start a clothing business is a great place to get started).
Yes, the fashion brand name generator tool from Shopify is free to use for all businesses and entrepreneurs. You can run as many searches as you like!
When it comes to brand names, it’s all about authenticity. Is your brand for professional clothes, athletic wear, or modern fashion? Are you focused only on shoes or handbags? Consider the type of clothes you are selling and who will be buying your brand. In general, successful brand names are:
Often fashion brands are named after their creator or designer, such as Louis Vuitton or Kate Spade. But these days fashion brand names are as diverse as the clothes themselves. Shopify’s free brand name generator is here to help inspire a creative and unique name for your business!
Popular clothing brand names include:
Catchy business names are original, fresh, and memorable. As you brainstorm a name for your brand, consider employing these methods to inject a little fun into it:
You can search words in Shopify’s free business name generator tool, but here are some examples of catchy words to include in a fashion brand name:
Examples of catchy names for a fashion brand could be:
Start with a strategy or brainstorming session about your business’s purpose, vision, and values. Think hard about who your audience is and make audience profiles. Decide how you plan to sell and market your products.
Once you’ve done your business strategy, start brainstorming names. Once you have a few names in mind, run them by trusted colleagues, mentors or friends. Remember, Shopify’s free brand name generator is here to help inspire a creative and unique name for your business!
Ready to spend less time thinking of names and more time building your fashion brand?
With Shopify’s fashion brand name generator, you can get 100 creative, relevant name ideas for your fashion brand in just seconds.