Few consumer products are as personal as perfume; a favorite scent’s ability to elevate an outfit or state of mind is unparalleled. When naming your new fragrance brand, choose a business name that’s evocative enough to convince your target consumer that your products can help them express their innermost self. After all, nothing makes memories like perfume. Read on for top tips to help communicate your value proposition in your company branding.
Use our perfume brand name generator to help you brainstorm the best perfume business name ideas.
Tips for creating a great perfume brand name
As you work on naming your own perfume business, take a look at these tips and best practices:
Home in on your target demographic
When a product is as individual and intimate as perfume, it’s important for your consumer to feel seen by the marketing. If you’re catering to a feminine audience, you might want to reflect this in your name with elegant, flirty language. Men’s cologne typically relies on words that are shorter, more straightforward, and traditionally associated with masculinity. If your fragrances aren’t defined by gender, make sure your branding is inclusive, or try opting for words that are vague yet elevated.
Spotlight a key ingredient that defines your brand
Perfume businesses excel when they play to their strengths. Hang your hat on ingredients that have instant positive associations, like rose or pineapple, working them into your name to communicate your fragrance without a potential consumer having to smell it (this is particularly helpful for direct-to-consumer businesses). If it feels a little boring to only use a solo ingredient such as “cocoa” as your perfume shop name, take notes from the likes of fragrance brand Lavanila (which specializes in vanilla fragrances) and try a coined name on for size.
Combining words—or making one up altogether—could have a significant impact on your brand’s memorability. You don’t have to be a billion-dollar luxury cosmetics house to build recognition, all you need is an effective product and a good perfume company name that stands out in a crowded market. This could mean adding a romantic twist on an English word (“aroma” becomes “Aromatica”) or adding an “er” suffix to subtly position your product as superior to other brands’ offerings (“glossy” becomes “Glossier,” for example, which also relies on memorable French pronunciation). Otherwise, you can use all capitals or remove spaces between words to set your brand apart.
Play up to your audience’s key desires
Before you get into the business of naming your perfume brand, ask yourself: What does your consumer actually want? When it comes to fragrance, it could be a range of things. Some consumers are looking for a new signature scent to wear day in, day out, while others desire a perfume that makes them attractive or just reflects how they’re feeling. Once you work this out, naming becomes easier. You might use your brand name to allude to romance or seduction. Nature-inspired words can retain the same flirtiness with less innuendo.
Embrace a versatile brand name
While a perfume line might be the name of your game now, it might not stay that way forever. Whether you want to expand further into fragrance with deodorant or lotion, or lean into the cosmetics market, you may need a name that can grow with you. As such, it might serve your company best to not choose something too scent-specific. Rather, communicate your brand identity with an emotion or object that aligns with your ethos.
30 ideas for perfume brand names
If you’re launching your own perfume brand, use these ideas for perfume company names to spark your inspiration.
- 1. Inhale
- 2. ComeClose
- 3. Seductiva
- 4. Heartbeat
- 5. Labbra
- 6. Pour vous
- 7. Magnolia dreams
- 8. Tempest
- 9. Elixir
- 10. Pink blossom
- 11. Ti piace
- 12. Venus
- 13. The Fragrance Co.
- 14. Lip Service
- 15. Dans le Bois
- 16. Scratch ’n’ Sniff
- 17. Beastly
- 18. Deep crush
- 19. Energia
- 20. Aromatica
- 21. Bouquet Parfum
- 22. New Lover
- 23. Effusion
- 24. Passionfruit
- 25. Spiceup
- 26. Florissima
- 27. So You
- 28. Scentist
- 29. 29. Frangipane kiss
- 30. 30. Enigma
You've chosen a company name. Now what?
You’ve named your business—congrats! Once you’ve secured your website domain with our domain name generator (tip: aim for something as close to your name as possible), it’s time to set up your store on Shopify.
Make it easy for customers to find your products by adding different sales channels. For help promoting your brand, try our free marketing tools and apps. And for plenty of guides and inspiration, check out our blog (this guide on building a brand is a great place to get started).
In three easy steps, the perfume business name generator provides instant suggestions.
- Simply think of a word that best describes your perfume brand or business
- Enter it into the name generator field
- Click the “Generate names” button
That’s it! Now you have 100+ possibilities to select from or use as inspiration.
The best place to begin is by nailing down your business strategy. Think about your vision, goals, and target customer. Ask yourself, who is purchasing your products?
Once you’ve completed your strategy, brainstorm the words that best describe the scents and style of your perfume brand.
One of the most important things is to verify the business name isn’t taken. Remember, Shopify’s free brand name generator is here to help inspire creative and unique perfume name ideas!
Catchy perfume brand names are memorable, fun, and original. When coming up with perfume business names, consider the following methods:
- Turn it into a pun
- Avoid being literal
- Use symbolism
Some of the best perfume brand names include:
- Black Opium
- Light Blue
Yes! The perfume store names generator tool from Shopify is free to use for all businesses and entrepreneurs. You can run as many searches as you like!
Popular perfume names can play off scent notes, bottle design, and the feeling you want your customers to embody when they wear your perfume. Popular perfume brand names don’t have to be on the nose—think outside of the box!
Ready to spend less time thinking of names and more time building your perfume business?
With Shopify’s perfume business name generator, you can get 100 creative, relevant name ideas for your perfume business in just seconds.