Service business name generator

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The five main types of service business names

Before you start looking for service business name ideas, you should be aware that there are generally five types of business names. We'll go through what these are and how they differ from each other in the sections that follow.

Interesting

Interesting company names are memorable, entertaining, and creative. They allow you to create a fascinating brand that attracts the attention of your target audience.

Stylish

Stylish names have an interesting or unique element to them that makes them stand out. They often incorporate a narrative about your brand and business ethos.

Unconventional

Choosing an unconventional name is a great way to stand out from your competition. Whether it's quirky, unusual, or humorous, unconventional business names can create a strong brand identity that customers connect with.

Trusty

By having a trusty name, you may find it easier to sell your product to people who aren't already familiar with your company. Trusty names produce a feeling of reliability and can help increase customer loyalty.

Clever

Don't be afraid to use a clever name for your business, especially if it's in keeping with your brand's style, tone, and identity. It can help you connect with your audience on a more thoughtful and meaningful level.

How to choose the best service business name

Your business name is one of the most important elements of your brand, so it's worth taking the time to think through your options before settling on one. Next, we look at a few best practices to help you choose the right name for your service business.

Make sure your business name is clear, appealing, and distinctive.

Once you have a business name in mind, ask yourself “Why this one?” Ultimately, your business name needs to resonate with your target audience and connect with them on a deeper level. Rather than trying to come up with a super clever business name, focus on creating one that's appealing but also easy to pronounce, spell, and remember.

Try to:

Pick a keyword that's memorable to your audience

Avoid using shorter spelling by using emojis

Keep your service business name short (15 characters)

When picking a business name, spend some time considering its brandability and how easy (or difficult) it will be for customers to find you online.

Avoid hyphens and numbers

You can lower the chances of people mistyping your service business name by shortening it and avoiding hyphens, numbers, and other misspellings. For example, shortening words like "you" to "u" can make it overly difficult to find your business online. This is also something to consider when choosing a domain name.

Symbols and special characters can easily be misunderstood by your target audience.

Avoid the following:

Blending numbers and words

Intentional spelling errors

Local spelling

Special characters

Include SEO keywords in your service business name!

Something else to consider when naming your business is how you can incorporate relevant keywords. Many businesses use keywords in their name to give context and help them rank higher in Google search results for queries related to the keywords.

Combining terms and keywords is one method of making sure that your service business name has more impact. Use broad keywords to quickly find a list of search terms that are relevant to your products.

A useful formula is [brand name] + [broad keyword] = [business name]:

Switch + Clothing = Switch Clothing

Janet's + Essential Oils = Janet's Essential Oils or Essential Oils by Janet

Mucho + Ice Cream = Mucho Ice Cream

It's best to use only one or two keywords as using too many can overcomplicate your business name and drive potential customers away.

For inspiration, use a business name generator

Are you having trouble deciding on a business name? Then consider using Shopify’s free business name generator! Simply scroll to the top of the page and type a few keywords into the generator field. You'll immediately get hundreds of service business names to choose from or use as inspiration.

Explore your chosen service business name

After you've picked your business name, the next step is to register your website so people can find you and start buying your products. It's a good idea to use a domain name checker to ensure that your desired domain name hasn't already been taken. Shopify's Domain Name Generator tool allows you to check domain name availability with just a click of a button.

Ensure the domain name you desire hasn't been claimed before buying it. You have three ways to do this:

Run a trademark search on USPTO.gov, which is a trademark database, to see if the name is trademarked
To ensure that you can create accounts on social media platforms, check your desired company name on Instagram, Facebook, TikTok, and other relevant social media channels to see if they're free
Do a quick Google search to see if any other brands are using your desired name

Choosing a .com domain name

.com is the most recognizable domain extension on the web. However, they also tend to be more expensive. If you're a local business that operates in a specific locale, it might be better to purchase a country code top-level domain (ccTLD) or geographic top-level domain (geoTLD).

Choose alternative types of domains

.[city]:

If you sell only to one city and the surrounding towns this is the option for you

.app:

If you operate as an app, you can use a .app domain name

.biz:

This domain lets your audience know you are a registered business that they can trust

.shoes:

Online stores that specialize in shoes may consider this option

If you have a business that's oriented towards a single country, then you should use a country code top-level domain (like .ca, .ie, .ae, .cn, or .in). This can help you build customer trust and loyalty with your local audience and perform better in local searches.

What if the domain name you want is already taken?

It's possible that the domain name you've chosen for your service business is already being used by someone else. In this case, you still have a couple of options:

Attempt to purchase it from the owner

The domain you want could be owned by someone who may be interested in selling it. Look up the owner's details on the WHOIS database and reach out to them to discover their intent. Set yourself a maximum budget for the domain and consider other options if it gets too pricey.

Pick an alternative

Brainstorm new names by applying suffixes, prefixes, and other forms of wordplay to your original idea. You could also consider registering a ccTLD based on where your target audience is located. If you predominantly sell to people in Brazil, you would choose a .br ccTLD. The benefit is that country code top-level domain like .br tell search engines that your business activities are mainly in this country and, as a result, can help you perform better in local search results.

Try a generic TLD

Try a generic TLD if you can't get the .com one. For example, you could use .shop or .co instead. Be sure to also check the business name isn't trademarked so you don't run into issues after you've already started building your brand.

Namestat is a good platform to check for trending domains and TLDs across the world. This way you can easily identify which ones you should be looking at. You can also use Spamhaus to check your potential domain's reputation and make sure it hasn't been blacklisted in the past.

How to get your domain name registered

Shopify provides the ability to register a custom domain when setting up your online store. But make sure to set up auto-renewals to prevent others from taking it!

A free domain name is automatically created for you when you create a store on Shopify. This can help tide you over until you're ready to register your own custom TLD for your business. Using a free domain from Shopify allows you to set up your website, add products, and create marketing campaigns, all before officially launching.

Leveraging your service business name as a competitive advantage

Your business name is more than your domain name or social media accounts. It's how you define your brand and how you present yourself to the world.

It isn't necessary for your service business name to be extremely clever in order for it to be excellent. It's better to create a name that's straightforward, distinctive, and has a pleasant sound to it. This will increase customer trust, as well as your company's visibility and sales.

Other considerations when selecting service business names

The following are a few more points to help you choose a business name:

Avoid using words that are too generic or meaningless
Stick with simple spellings to reduce customer frustration when trying to find your business
Buy your domain name early to avoid it being registered by someone else
Consider what makes you different in your market and mention it in your business name
Choose a name that isn't obscure

Consider alternative spellings of basic words
Don't include your product in your service business name
Stick with easy to remember names that people associate with your industry
Reach out to people in your network for feedback on your chosen name
Don't choose a business name that already exists!

FAQs

How does the service business name generator work?

The service business name generator provides instant name ideas in three simple steps:

Think of a word that best describes your service business
Enter it into the name generator field
Click on “Generate names” button

That’s it! Now you have 100 possible names to use or draw inspiration from.

How do I come up with service name ideas?

Start by nailing down your business strategy. What is your vision, mission, and goals? Who is your target customer?

Once you’ve completed your business strategy and determined your focus, start brainstorming names. Be sure to verify your business name ideas are available.

Remember, Shopify’s free service business name generator tool is here to help inspire a unique name for your business.

How do I find catchy service names?

Catchy service business names are clear, memorable, and original. As you brainstorm a name for your store, consider employing these methods to create a unique name:

Alliterate (e.g. Fresh Food Services)
Abbreviate (e.g. The Fine Food Co.)
Rhyme (e.g. Good Mood Food)
Use symbolism (e.g. Harvest Foods)
Combine two words into one (e.g. QuickFoods)

Here are some examples of catchy words to kickstart your search:

Chef
Home
Cuisine
Shop
Flavor
Taste
Quick

What are some unique service names?

Here are some examples of unique service brand names:

Golden State Foods
Buffalo Rock Co.
Shamrock Foods Co.
Nextbite
Virturant

Is the service names generator free?

Yes, the service business name generator tool from Shopify is free to use for all businesses and entrepreneurs. You can run as many searches as you like!

What are some popular service brand names?

Sysco Corp.
US Foods
McLane Foodservice
Gordon Food Service
Performance Foodservice

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