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Sportswear Brand Name Ideas Generator (2024)

Generate business name ideas for your sportswear store.

The names generated are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.

Finding success in a saturated market like activewear takes great branding. That means finding a brand name that looks as good stitched into a sports bra as it sounds out loud—and is catchy and memorable when shared via word of mouth. Read on to learn the fundamentals of creating a game-changing sportswear business name, and use our sportswear business name ideas generator to find inspiration.

Tips for creating a great sportswear brand name

Before using our sportswear names generator, take a look at these best practices for naming sportswear businesses.

Consider aesthetics.

Few other types of apparel allow for a brand’s name to be emblazoned across every single piece, which means finding a name that works from an aesthetic standpoint is paramount. Words that include two to three syllables are the most pleasing to the eye, as they have a sense of symmetry. You may not have a lot of physical space to play with when it comes to branding (think sneakers), so short and sweet is usually a safe bet. If you choose a brand name with multiple words, try a combination that works well when abbreviated or as an acronym.

Be clear and direct.

When it comes to athletics, signaling your intentions to your audience is a must. There’s no need to box yourself in if you plan to eventually expand into other areas, but making it clear that you’re a manufacturer of activewear, specifically, cuts out the guesswork for the consumer. By working in fitness-associated words like “performance,” “athletics,” or “sport” into your name, you can declare your brand’s purpose at the outset.

Make it searchable.

Use your sportswear brand name to stand out from the competition. A name that’s dissimilar from what’s already on the market can make your brand memorable. Optimize your position online with a name that is easy to spell phonetically. This will make your brand easier to find via search engines and social media.

Leave yourself room to grow.

Just because you sell golf attire now doesn’t mean you may not want to explore tennis wear as time goes on. If expansion is on your horizon, call out your sport of choice with an indirect allusion as opposed to using the word itself (i.e., “Country Club”). Your audience will be able to instantly connect your product to its intended context, while you have room to experiment with different types of sportswear as your brand evolves.

Appeal to your ideal consumer.

You likely already know the type of person who will be interested in your brand, so seek them out specifically. If you’re creating activewear for novice athletes, use words that don’t feel too confrontational or performance-driven. If your sportswear brand is geared toward those at a more advanced level—think bodybuilders or long-distance runners—appealing to their sense of competition can be a great point of connection. In any case, aligning with your consumers’ sensibilities and goals is the perfect jumping-off point to build long-term brand trust.

30 ideas for sportswear business names

If you’re opening your own sportswear business, use these brand name ideas for sports brands to spark your inspiration.

  1. 1. Perform Active
  2. 2. VITAL Activewear
  3. 3. Genius Fit
  4. 4. Elite Sport
  5. 5. Drenched
  6. 6. Aura Active
  7. 7. BuildBurn
  8. 8. Volare
  9. 9. SMASH fitness
  10. 10. Masterplan
  11. 11. Progression
  12. 12. Make A Move
  13. 13. STRIDE Fit
  14. 14. Honeymoon Club Active
  15. 15. Misfitness
  16. 16. Tennis Club
  17. 17. MoveMad
  18. 18. First Agenda Fitness
  19. 19. Heartbreaker Fit
  20. 20. Muovare Fitness
  21. 21. Built Different
  22. 22. Sculpted Fit
  23. 23. SCULPT Active
  24. 24. OUIOUI Active
  25. 25. Summer Camp
  26. 26. Bliss fitness
  27. 27. Outperform Active
  28. 28. Intention Fit
  29. 29. Gymnasty
  30. 30. CONSISTENT

You've chosen a company name. Now what?

You’ve named your business—congrats! Once you’ve secured your website domain with our domain name generator (tip: aim for something as close to your name as possible), it’s time to set up your store on Shopify.

Let your brand grow by designing a free logo with Shopify’s logo maker, and select an online store theme that resonates with your style.

Make it easy for customers to find your products by adding different sales channels. For help promoting your brand, try our free marketing tools and apps. And for plenty of guides and inspiration, check out our blog (this article about how to build your own brand is a great place to get started).

Frequently asked questions

Couldn’t find the information you were looking for? No worries—you’re covered right here.

The sportswear brand name generator provides instant suggestions in three simple steps:

  1. Think of a word that best describes your sportswear brand
  2. Enter it into the name generator field
  3. Click on the “Generate names” button

And there you go! You now have 100 possibilities to select from or use as inspiration.

When it comes to sportswear name ideas, it’s all about authenticity. What sets your sportswear apart? Is it made with special technology, or does it help with a particular sport or exercise? Can people wear it for fashion as well as sports? Consider the type of sportswear you’re selling and who your customers will be. In general, successful business names are:

  • Universal: this means the brand name makes sense across different languages
  • Easy to pronounce: you want your sportswear brand name to be easy to find and remember
  • Non-specific: if you have a vision of expanding your sportswear business, you may want to ensure your brand name isn’t too specific so you can include other products or services

These days business names are as diverse as the products and services themselves. Shopify’s free name generator is here to help inspire a creative and unique name for your business.

Good sportswear names are original, fresh, and memorable. As you brainstorm a name, consider employing these methods to inject a little creativity into it:

  • Alliterate (e.g. Sixty Six Sportswear)
  • Use acronyms (e.g. AEOS - Athletes Excellence Official Sportswear)
  • Rhyme (e.g. All Year Gear)
  • Abbreviate (e.g. The Movement Co.)

You can search words in Shopify’s free business name generator tool, but here are some examples of catchy words to include in a sportswear business name:

  • Sweat (Sweat Sisterhood)
  • Level (Level Up Sportswear)
  • Half (Half Time Fitness)
  • Zone (Focus Zone Lite)
  • Drive (Duo Drive)
  • Reach (Reach Inc.)

Yes. The sportswear company name generator tool from Shopify is free to use for all businesses and entrepreneurs. You can run as many searches as you like!

Here are a few famous sportswear brand names to spark your inspiration:

  • Nike
  • Fila
  • Adidas
  • Under Armour
  • Champion
  • Lulu Lemon Athletica

Ready to spend less time thinking of names and more time building your sportswear business?

With Shopify’s sportswear business name generator, you can get 100 creative, relevant name ideas for your sportswear business in just seconds.

The names generated are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.