chapter 11


Twitter is a massive social network and powerful tool for the modern business. Never before has it been so easy for a company to control its brand voice and image and remained so close to its audience. As the go-to social network for real-time information and conversation, you should consider a Twitter strategy as a key component to your brand strategy and business building. With a growing audience, Twitter will become a source of revenue through focused campaigns and integration with your existing online store.

For more information about getting started with Twitter, check out

To see how you can integrate Twitter with your Shopify store, go to

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