chapter 11

Conclusion

Twitter is a massive social network and powerful tool for the modern business. Never before has it been so easy for a company to control its brand voice and image and remained so close to its audience. As the go-to social network for real-time information and conversation, you should consider a Twitter strategy as a key component to your brand strategy and business building. With a growing audience, Twitter will become a source of revenue through focused campaigns and integration with your existing online store.

For more information about getting started with Twitter, check out business.twitter.com/basics.

To see how you can integrate Twitter with your Shopify store, go to Shopify.com/Twitter.

Start your free 14-day trial today!