Shopify case studies

Find out why the world’s best brands choose Shopify

Showing all 582 case studies

Cocunat

Moving from a fully custom stack to Shopify transformed how Cocunat works. The team now scales to 20+ international markets, sets up new POS systems in under 2 hours, and spends 50% more time on innovation instead of maintenance.

  • Health & beauty

WOW Concept

For a Madrid retailer that curates 300 to 400 digital-first brands across five-floor flagship stores, running online and in-store as separate businesses was holding growth back. After replatforming to Shopify, WOW Concept built its WOW Universe loyalty programme in two months, lifting email capture from almost nothing to roughly 30% of traffic. Repeat customer orders have since climbed 356% year over year.

  • Fashion & Apparel
  • Health & beauty

WOW Concept

WOW Concept refreshes its Madrid stores every six months and curates 300 to 400 digital-first brands, but its legacy POS treated every change as a custom development. Moving to Shopify POS cut new-location install time to about a minute and let the team connect its Odoo ERP through native apps instead of heavy external builds. Online conversion has since roughly doubled, and physical sales are up 35% year over year.

  • Fashion & Apparel
  • Health & beauty

JustMyLook

Justmylook, a family-run beauty retailer in Yorkshire, migrated 17,000 products from 450 brands onto Shopify in roughly six months, going live just weeks before peak trading. On Black Friday, the team recorded its first-ever million-pound day, with demand so strong they switched off advertising to keep up with orders.

  • Health & beauty

TONE

Discover how Kai Cenat and TONE used Shopify to exclusively reward Twitch subscribers, give out thousands of gifts in minutes, and turn fandom into commerce.

  • Health & beauty

Pulsetto

Pulsetto builds wearable tech that helps stressed professionals manage burnout — drug-free. When the brand's previous platform could no longer keep pace with its growth ambitions, it moved to Shopify. In the year that followed, orders grew 241% against an industry average of 18%, eight global markets launched in months, and the team built a full B2B channel without a single developer.

  • Health & beauty
various bags and containers of supplements

BODi

BODi moved to Shopify in under eight months, partnerless, migrating over 1 million payment methods and over 800,000 subscribers. Checkout conversion jumped 10 percentage points at launch and engineering capacity was reallocated to the digital streaming platform.

  • Health & beauty
girl in sunglasses hugging multiple green bags of gruns

Grüns

See how Grüns scaled from a Stanford dorm room to a leading nutrition brand on Shopify with subscriptions, multi-brand expansion, and 7,000+ retail locations.

  • Health & beauty
brown rocky mountain range with blue sky and fluffy white clouds

Redmond Life

How Redmond built a production AI commerce agent in 10 weeks with Shopify Storefront MCP to scale support and gain full control.

  • Health & beauty

Bombay Shaving Company

Bombay Shaving Company migrated from Magento to Shopify Plus, achieving a 150% uplift in conversion rate, 20x increase in online revenue, and seamless scaling during peak demand - powering their evolution into a house of 7 D2C brands.

  • Health & beauty

Metagenics

Learn how Metagenics rebuilt B2B and DTC commerce in six months on Shopify

  • Health & beauty

Healf

UK health tech brand Healf transformed from a startup founded by two brothers frustrated with fragmented wellness markets into a rapidly scaling curated marketplace with 5,000+ products, tripling revenue in 2024 and targeting £100 million in sales by leveraging Shopify's integrations, scalability, and ecosystem to power everything from payments to AI-driven personalized wellness recommendations.

  • Health & beauty

Nutrition Warehouse

Nutrition Warehouse unifies 120+ stores on one platform in six months with Shopify POS.

  • Health & beauty

Brain Sleep

施策数2.5倍。AIで加速した、ブレインスリープの進化し続けるEC運営

  • Health & beauty