A great clothing brand starts with a great name
Choosing your brand name is a crucial opportunity to communicate your brand personality and style to prospective customers. And for clothing brands with aspirations of name-brand recognition, the stakes are a little higher: play your cards right, and your customers will turn into walking billboards for your business, with your brand name visible on their garments.
And you don’t need to start from a blank slate to get there. The clothing brand name generator is designed to offer you several ideas you can use as is or as sparks for your own idea.
To get your creative juices flowing, here are some characteristics of great clothing brand names:
Since your name will need to be rendered into logos and tags, choose a name that is concise or that can be shortened strategically. For example, Ralph Lauren often uses “RL” on garments, while Abercrombie & Fitch will abbreviate to simply “A&F.”
They represent what your brand is all about
A clothing brand name can signal to customers what they can expect from your clothing. The coveted streetwear brand Supreme, for example, gives customers a sense of superiority when they snag their goods, while Madewell aims at telegraphing a well-made, high-quality aesthetic.
Learn about your target customers and use these insights to inform the name you choose. You can also use search engine optimization (SEO) tools to see what kinds of keywords customers and potential clients are using to search for your products, then include those keywords in your business name and on your website to boost traffic.
What are 10 examples from the clothing store name generator?
- - BestPrice Clothing
- - Clothing Gold
- - Evolution Clothes
- - Fashion Superior
- - Lifecycle Fashion
- - Boutique Factor
- - BlueOcean Boutique
- - Clothing Air
- - Dresses Depot
- - Electro Fashion
These are just some examples of store name ideas that were generated using Shopify’s clothing brand name generator.
If you’re selling specific types of clothing, such as t-shirts or denim, let those inform the keywords you enter into Shopify’s business name generator search bar.
How can I check whether my clothing brand name idea is taken?
First, do an online search for the clothing brand name ideas you’re thinking of using. You may quickly find that names are already in use by another fashion business. If not, you can research domain names related to the business name idea and consult with your local and regional business name registries to look into availability.
How do I design a logo to go along with my clothing brand name?
You can create your own clothing line logo using Shopify’s free logo maker, Hatchful. There are thousands of design options available. You can choose from icon, color, and font options, and download logo files in a range of formats and sizes for your website, merchandise, and marketing needs.
How do I start an online clothing business?
Every business journey is different, and the path depends on your business goals. You may have clothing designs of your own and want to launch your own clothing line, or look to retail options like dropshipping or print-on-demand for products. Or, you may want to curate other fashion brands to sell through your online store. Here are some common steps when starting your clothing business.
- 1. Conduct market research
Research other clothing brands similar to yours, and the prices of similar products. Assess their business models, marketing efforts, where they sell, and the types of customers they sell to. This can help you find the right strategies for your own business.
- 2. Choose clothing products to sell
Think about what type of products you will sell in your clothing line. Do you design your own clothing? Are you an artist or graphic designer looking to print designs on clothing and sell them under your own brand name? Are you looking to buy and sell other fashion brands? Source clothing products that meet the quality standards and styles you’re looking for.
- 3. Choose a business model
You can design and manufacture your own clothing designs and sell them through your online store, or find and sell fashions from other designers. Some clothing companies opt for a print-on-demand model, where products are created and shipped as ordered to reduce overhead.
- 4. Create a business plan
Writing a business plan for your online clothing business can help you establish your company vision, set business goals, and map out the steps needed to meet them. The research required to develop these plans can help you establish your target audience, discover the right products and prices needed to make a profit, and work through the logistics of running your store. It’s also an important document to have if you’re looking for partnerships, to expand your business, or to enlist investors.
- 5. Build and launch your online store
You’ll need to create an ecommerce website for your online store. You can choose from thousands of Shopify website templates to create and launch your online store and start selling your products.
Every business plan should be unique, so do your own research around your business goals and needs. You can find more tips and templates for starting your own clothing business on Shopify’s blog.
Yes. The clothing brand name generator is free for anyone to use.
When it comes to memorable brand names, it’s all about authenticity. Is your brand for professional clothes, athletic wear, or high fashion? Consider the type of clothes you are selling and who will be buying your brand of clothes. In general, successful brand names are:
- - Universal: this means the brand name makes sense across different languages
- - Easy to pronounce: you want your brand name to be easy to find and remember
- - Non-specific: if you have a vision of expanding your brand, you may want to ensure your brand name isn’t too specific so you can include other products or services
Often clothing and fashion brands are named after their creator or designer, such as Louis Vuitton or Kate Spade. But these days clothing brand names are as diverse as the clothes themselves. Shopify’s free clothing brand name generator is here to help inspire a creative and unique name for your business!
Popular clothing brands include:
- - Nike
- - Adidas
- - Under Armour
- - Champion
- - Fila
High fashion brand names
- - Gucci
- - Chanel
- - Burberry
- - Cartier
- - Prada
Popular clothing brands
- - Gap
- - Zara
- - H&M
- - Levi’s
- - Converse
Catchy business names are original, fresh, and memorable. As you brainstorm a name for your brand or your next clothing line, consider these methods to inject a little fun into it:
- - Alliterate
- - Use acronyms
- - Rhyme
- - Abbreviate
You can search words in Shopify’s free business name generator tool, but here are some examples of catchy words to include for clothing and fashion brands, to get your creative juices flowing:
- - Trend
- - Material
- - Ster
- - Fresh
- - Scene
- - Rebel
Examples of catchy names for clothing brands could be:
- - Little Locust - could be a catchy business name for a children’s clothing brand; locust is the latin root word for “grasshopper”
- - Hayden & McKay - could be a timeless and catchy name for a professional clothing brand, with garments made from wool and high quality materials
- - Jam Collective - could be a catchy name for trendy adolescent or young adult casual clothing
Whether you are trying to make it in the fashion industry, or run a humble online clothing store, start with a strategy or brainstorming session about your business’s purpose, vision, and values. Think hard about who your audience is and make target audience profiles for your clothing line. Decide how you plan to sell and market your products.
Once you’ve created your business strategy, start brainstorming names. Once you have a few names in mind, run them by trusted colleagues, mentors or friends. Remember, Shopify’s free brand name generator is here to help inspire a creative and unique clothing brand name ideas for your business!
There are many popular clothing brands in the US, including sports and streetwear brand Nike, casual and affordable clothing line Old Navy, business casual brand Banana Republic, or high-end designer brands like Kate Spade and Coach.
Burberry: The British brand was founded in 1856, with the principle that “clothing should be designed to protect people from the British weather.” The Burberry check pattern was patented and introduced as lining in its famous trench coats, and by 1935, the company was offering same-day service in London from their branded car. Decades later, Burberry operates hundreds of stores around the world.
Dr. Martens: The story of the iconic boot and shoe designs (also known as “Doc Martens”) and their unique air-cushioned soles began in Germany, and the company was acquired by the Griggs family shoe company in England in the 1960s. Over the following decades, the boots became fashion staples for a range of audiences, especially within music scenes.
Louis Vuitton: Famous fashion designer Louis Vuitton was only 16 years old when he decided to start crafting quality luggage for people to use on boats, trains, and in horse-drawn carriages. His design legacy lives on almost 200 years later, with the company’s wallets, bags, and ready-to-wear collections considered some of the most desirable in the world.
Christian Dior: Luxury French fashion brand Dior was founded in 1946 and sells exclusive clothes and shoes, from chic suits to elegant evening gowns.
Gucci: The high-end Italian fashion house was founded by Guccio Gucci in 1921. The high-fashion brand, with its iconic overlapping “Gs” logo, now has hundreds of stores around the world and thousands of employees.
Dolce & Gabbana: The Italian designer fashion brand was founded in the 1980s. Its fashion line features a range of clothing and accessories, and has featured collections from celebrities like Madonna.
Ready to spend less time thinking of names and more time building your clothing brand?
With Shopify’s clothing brand name generator, you can get 100 creative, relevant name ideas for your clothing brand in just seconds.