Great furniture is an investment. By building a trustworthy furniture brand, you can showcase your quality products and enable customers to feel good about purchasing from your store.
Your furniture business name is a central component of your marketing messaging, and it should reflect the high standards your customers can expect.
Use our furniture store name ideas generator to help you brainstorm the best furniture business names.
Tips for creating a great furniture brand name
When starting your own furniture business, keep these tips in mind while you brainstorm furniture business names:
Choose a furniture business name that discloses the types of furniture you sell
If you want to target a niche in the furniture industry and focus on one specific home décor item, it’s a good idea to include that item in your business name. Consider Mattress Firm, for example. Whether you’re selling dining tables, chairs, sofas, or coffee tables, you might want to incorporate the line of items that you sell within your actual business name. If your store focuses on a specific category of furniture—bedroom furniture, living room furniture, etc.—you can allude to this in your brand name.
Pick a succinct name for your furniture brand
Maybe you don’t want to include the terms ”furniture,” “home furnishings” or “home décor” into your furniture name. If you’d rather go with a name that’s more conceptual, pick a short, easy-to-remember business name that’s going to help set you apart from competitors. Many popular furniture store names are just one or two words, including Edloe Finch, West Elm, Burrow, and Wayfair.
Create a furniture business name that appeals to your target demographic
Is your target demographic more interested in style or functionality? Are they focused on comfort or affordability? Furniture business names that target a younger consumer tend to be more creative, like Article. If your store caters to fans of midcentury modern furniture, consider including the word “modern” in your business name—take AllModern, for example. Make sure your furniture company has a name that will attract the type of customer you’re hoping to reach.
Establish trust with your furniture business name
Well-made furniture pieces like couches, bed frames, and dining room tables can be big-ticket items. Potential customers need to know they can rely on your brand to provide long-lasting, high-quality products. One way to build this trust is to include your name in your business name. Attaching your own name to your company indicates that you’re willing to stake your reputation on the quality of your product, thus building consumer trust. Some of the top furniture brands are based around a person’s name. Think Ashley Furniture, Ethan Allen, and Aaron’s.
30 furniture store brand name ideas
As you workshop the perfect furniture store name, look to these ideas for inspiration.
- 1. Empire Design
- 2. Couchly
- 3. Chairable
- 4. Premier Furniture
- 5. Boho Home Decor
- 6. Loveseat Superstore
- 7. ImagineYourHome
- 8. Accent
- 9. Homeify
- 10. Hōm
- 11. Suburban Home & Design
- 12. Modern Furniture
- 13. Electric Home Furnishings
- 14. Treehouse Decor
- 15. Potted Plants Home Decor
- 16. Rooms on Wheels
- 17. Canary Accent Chairs
- 18. Rugs Galore
- 19. The Grotto
- 20. The Home Store
- 21. Home Decor Express
- 22. Downtown Home Furnishings
- 23. Skyrise Decor
- 24. Neighborhood Furniture
- 25. Furniture Mountain
- 26. Home Decor and More
- 27. Sunshine Lane
- 28. Fairy Godmother Home Furnishings
- 29. Farmhouse Furniture
- 30. Candelabra Home Goods
You've chosen a business name. Now what?
You’ve named your business—congrats! Once you’ve secured your website domain with our domain name generator (tip: aim for something as close to your name as possible), it’s time to set up your store on Shopify.
Make it easy for customers to find your products by adding different sales channels. For help promoting your brand, try our free marketing tools and apps. And for plenty of guides and inspiration, check out our blog (this article about how to sell furniture online is a great place to get started).
Ready to spend less time thinking of names and more time building your furniture brand?
With Shopify’s furniture brand name generator, you can get 100 creative, relevant name ideas for your furniture brand in just seconds.