There are few purchases that feel as personal as jewelry. It’s for this reason that so many top-tier jewelry brands have instant name recognition, while smaller, independent designers can build a fervent following from just a few fans. If you’re building your own jewelry business, a distinctive store name will set you apart from the competition and help you accrue name recognition. Our jewelry business name generator can help you find the perfect name to boost your brand’s word-of-mouth success.
When selecting a name for your new jewelry company, consider the following guidelines:
Select a name that reflects the interests of your target demographic while still standing the test of time. Stay away from anything that leans too heavy on current puns, slang, or overused buzzwords, and stick to something simple to effectively convey the quality of your product.
Some jewelers have found enormous success by inscribing their products with their name or logo (think the Cartier lock or Return to Tiffany collection), and you may eventually do the same for your brand. Opt for a name concise enough to squeeze onto a charm or watch face—generally anywhere from five to eight letters. Alternatively, if your heart is set on a multi-word business name, compromise by selecting words that are easy to abbreviate or acronymize (i.e., Yves Saint Laurent: YSL).
While a simple name is generally effective, the unique jewelry business names stand out from the mix. Selecting a name like “Precious Gems” will likely bury your business on any search engine, as informational pages and businesses alike will be competing for your consumers’ attention. Rising to the top of search engine results requires an SEO-friendly company name with a point of difference—either a coined name (a word that doesn’t exist, often combining two words or bridging languages) or something particularly abstract that still alludes to your business’s purpose—something like “Momentine” or “Glittergild,” for example.
When your customers receive a compliment on their jewelry, it’s likely they’ll mention your brand name to the admirer. A memorable name thus allows you to better capitalize on word-of-mouth marketing. Shorter words that flow easily off the tongue tend to be memorable, and sonic symmetry helps—short-long-short or short-short. A business name that is visually striking is also easier to remember. Consider a name that looks great on your packaging and website. Words that contain a repeated letter often work well visually.
As you search for the perfect name for your new jewelry business, use these ideas to spark your imagination.
You’ve named your business—congrats! Once you’ve secured your website domain with our domain name generator (tip: aim for something as close to your name as possible), it’s time to set up your store on Shopify.
Make it easy for customers to find your jewelry by adding different sales channels. For help promoting your brand, try our free marketing tools and apps. And for plenty of guides and inspiration, check out our blog (this guide to selling jewelry is a great place to get started).
The jewelry brand name generator tool from Shopify is free to use for all businesses and entrepreneurs. You can run as many searches as you like!
When it comes to brand names, it’s all about authenticity. Is your jewelry brand sleek and professional, minimalist or modern, or extravagant? Consider the type of jewelry you are selling and who will be buying your brand of jewelry. In general, successful brand names are:
Often fashion and jewelry brands are named after their creator or designer, such as Cartier or Tiffany & Co. but these days brand names are as diverse as the products themselves. Shopify’s free brand name generator is here to help inspire a creative and unique name for your business.
Popular jewelry brand names include:
Catchy business names are original, fresh, and memorable. As you brainstorm a name for your brand, consider employing these methods to inject a little fun into it:
You can search words in Shopify’s free business name generator tool, but here are some examples of catchy words to include in a jewelry brand name:
Start with a strategy or brainstorming session about your business’s purpose, vision, and values. Think hard about who your audience is and make audience profiles. Decide how you plan to sell and market your products.
Once you’ve done your business strategy, start brainstorming names. Once you have a few names in mind, run them by trusted colleagues, mentors or friends. Remember, Shopify’s free brand name generator is here to help inspire a creative and unique name for your business!
Ready to spend less time thinking of names and more time building your jewelry business?
With Shopify’s jewelry business name generator, you can get 100 creative, relevant name ideas for your jewelry business in just seconds.