Synonymous with intimacy, lingerie is generally among the most desirable of luxury purchases. Cultivating allure is the key to creating covetable underwear, which means a company’s success can hinge on the quality of its branding as much as its product. Moreover, if a consumer feels seen by a designer, they’re more likely to come back for every new collection or update, building a brand relationship that can last a lifetime. Like any lasting connection, clear communication is key—thus, conveying the comfort, elegance and innovation that distinguishes must-have lingerie starts with a great name.
Use our lingerie brand names idea generator to help you brainstorm the best name for your new lingerie business.
Tips for creating a great lingerie brand name
As you brainstorm ideas for your new lingerie company, keep the following tips in mind:
Choose a name that sparks customers’ curiosity
The right brand name can hold a lot of power when it comes to conjuring an alluring image, giving you the green light to throw a wink your customers’ way. Have fun with a double entendre, or keep them guessing with a more abstract word. When it comes to a product as playful as lingerie, a little flirtation goes a long way.
Use your lingerie brand name to connote luxury
By definition, lingerie connotes romance and sexiness, and shoppers often purchase it as a treat for themselves or a partner. With this in mind, choose a lingerie brand name that communicates this message to your target audience. Entice your customer by selecting a name that embodies the meaning of lingerie—in particular, playing up the indulgence of it all. You can do this by honing in on a specific luxury detail, like silk or lace. Not only does this allude to a fundamental design element of your pieces, but it offers an interesting alternative to the word “lingerie”—for instance, “Hera Lingerie” becomes “Hera Silk”.
Select a brand name that sounds elevated
What distinguishes lingerie from underwear is largely price and quality, which is why a luxury lingerie brand’s name should be worthy of the investment. For English-based companies, this may mean exploring options in the romance languages—French, Italian or Spanish—to add a little novelty to a well-worn concept (i.e., instead of “Big Kiss,” try “Bacione,” the Italian translation).
Make sure your brand name is visually compelling
If your plan is for your designs to catch attention and build cachet, try a name that is aesthetically pleasing when stitched into fabric or spelled out on metal hardware. This might mean keeping it short and sweet, or selecting letters that work well as an acronym. Consider how your brand name might be incorporated into your designs, and choose a word that is visually striking, balanced, and memorable.
Look to the future
The best lingerie brands, like Victoria’s Secret and La Perla, are timeless. When looking for a name for your own lingerie business, make sure it’s enduring enough to connect with multiple generations. Veer away from anything that feels too zeitgeist-y and current or that caters to only one demographic. Look for something that’s rooted in a familiar concept and feels universal.
30 ideas for lingerie business names
As you go about launching your new lingerie business, use these some lingerie business name ideas to spark your inspiration.
- 1. Heartless
- 2. Best Behavior
- 3. Faire la Fête
- 4. Refine
- 5. Tempest
- 6. Undermine
- 7. Lonesome
- 8. Sugar + Spice
- 9. Heroine
- 10. Assassina
- 11. Do Not Disturb
- 12. Pajama Party
- 13. Sheer Intimates
- 14. Formative
- 15. Seamless
- 16. Nightcap Silk
- 17. Hera Lingerie
- 18. Fit + Flair
- 19. Sheath
- 20. Classified Intimates
- 21. Bebrief
- 22. Beaubelle
- 23. Monfleur
- 24. Lovelace
- 25. Damselle
- 26. Air Lur
- 27. Romantica
- 28. Bacione
- 29. Secludé Lingerie
- 30. Corsette
You've chosen a company name. Now what?
You’ve named your business—congrats! Once you’ve secured your website domain with our domain name generator (tip: aim for something as close to your name as possible), it’s time to set up your store on Shopify.
Make it easy for customers to find your products by adding different sales channels. For help promoting your brand, try our free marketing tools and apps. And for plenty of guides and inspiration, check out our blog (this guide on building a brand is a great place to get started).
The lingerie shop name generator provides instant suggestions in three simple steps:
- Think of a word that best describes your lingerie brand
- Enter it into the name generator field
- Click on the “Generate names” button
And there you go! You now have 100 possibilities to select from or use as inspiration.
When it comes to lingerie names, it’s all about authenticity. What sets your lingerie store apart? Do you have exclusive brands? Do you offer a unique customer experience? Do you focus on comfort or style? Consider the type of lingerie you’re selling and who your customers will be. In general, successful business names are:
- Universal: this means the brand name makes sense across different languages
- Easy to pronounce: you want your lingerie brand name to be easy to find and remember
- Non-specific: if you have a vision of expanding your lingerie business, you may want to ensure your brand name isn’t too specific so you can include other products or services
These days business names are as diverse as the products and services themselves. Shopify’s free business name generator is here to help inspire a creative and unique name for your business.
Catchy brand name ideas for lingerie are original, fresh, and memorable. As you brainstorm a name, consider employing these methods to inject a little fun into it:
- Alliterate (e.g. Beautiful Bra Boutique)
- Use acronyms (e.g. X.O Lingerie)
- Rhyme (e.g. Grace & Lace)
- Abbreviate (e.g. The Lingerie Co.)
You can search words in Shopify’s free business name generator tool, but here are some examples of creative words to include in a lingerie business name:
- Goodnight (Goodnight Lingerie)
- Bare (Barely There Underwear)
- Mood (MOOD Undies & Bras)
- Hush (Hush Lingerie)
- Silk (Satin & Silk)
- Honey (Honey Wear)
Yes. The business name generator tool from Shopify is free to use for all businesses and entrepreneurs. You can run as many searches as you like to find the perfect name for your store!
Here are some popular lingerie brands to help spark your inspiration:
- La Perla
Ready to spend less time thinking of names and more time building your lingerie business?
With Shopify’s lingerie business name generator, you can get 100 creative, relevant name ideas for your lingerie business in just seconds.