Everything you need to sell lingerie
Learn more about selling lingerie
To start selling lingerie online, determine what kind of lingerie you'll sell and who your target markets are. Then, choose from Shopify’s customizable website themes and templates to personalize your online store's look, feel and functionality. From there, create product listings with high-definition photos of your lingerie products, and customize your store's functionality by choosing preferred payment processors, apps, tools and more.
Shopify is an all-in-one commerce platform that can help you build your lingerie brand from the ground up. Social media integration allows you to connect and reach more customers through your social channels and promotional campaigns. And if you have a physical store, you can use Shopify POS to connect online and offline sales.
Yes, you can sell lingerie on Shopify. There are no marketplace fees, and your data is synced between the Shopify app and your online store, making it simple to run your business from your phone. Showcase lingerie sizes, colors, fabrics, and prices in product listings and across Shopify features, such as publishing content using Shopify's built-in blogging engine.
Lingerie product prices should consider overhead costs, design, brand and time spent. If you’re selling designer lingerie, the perceived value will work in your favor. Do market research to see what your competitors are charging, and use Shopify’s free profit margin calculator](/tools/profit-margin-calculator) to help price your products.
Scalable pricing plans
For lingerie businesses at every stage and size
Best for new ecommerce businesses with occasional in-person sales
Best for growing businesses selling online or in-store
Best for scaling businesses that require advanced reporting