Sell watches online

It’s time to start, run, and grow your watch business

Get the resources, tools, and support you need to build your watch business.

Everything you need to start selling

Resources and support

Access user guides, FAQs, and tutorials in the Shopify Help Center. Connect with 24/7 support anytime over online chat, phone, or email to solve whatever obstacle comes your way.

Intuitive interface

Customize the look and feel of your watch store with over 70 responsive designs. Make it easy for customers to browse and buy from anywhere with built-in mobile shopping.

Robust marketing

Use Shopify-supported SEO to help shoppers find your watch store. Publish blogs, articles, and lookbooks to engage watch lovers, and encourage customers to post product reviews.

Powerful analytics

Get product reports to see which watches are the most popular, and use Google Analytics to track sales and visits. With customer profiles, you can learn even more about shopping habits and order history.

With you from first sale to full scale

Helpful apps

Add even more features to your online watch store with over 4,100 apps from the Shopify App Store. From dropshipping to referral programs to recovering lost sales, you can do it all.

Flexible selling

Sell your watches online, in your retail store, at a kiosk, and everywhere in between. Use the Shopify POS app to keep your inventory synchronized no matter where you sell.

Scalable pricing plans

For watch businesses at every stage and size

Basic Shopify

Best for new businesses or online businesses new to in-person selling

$29 per month /mo


Best for growing businesses with 1 retail store

$79 per month /mo

Advanced Shopify

Best for growing businesses with 2+ retail stores

$299 per month /mo