Before launching into your social media marketing plan for your ecommerce website, you need to first get an overview of the distribution of social media usage. Given the growing penetration and usage of social media these days, you should start your marketing efforts by focusing on the platforms where you can find most of your target audience. To do that, you need to find out which social media platform has the largest user base.
The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.91 billion active users in 2022. That means that around three out of every four of the 3.96 billion social media users are active Facebook users.
Facebook’s statistics and its social media ranking say it all. Not only is it the social media platform with the most active users, but it is also the second-most used social media app. Consumers worldwide spend an average of 19.6 hours per month on the Facebook app. It is tied with TikTok and ranks just behind YouTube.
Second on the list of the most popular social media platforms in 2022 is YouTube with 2.56 billion active users – 88 percent of the number of Facebook users.
Given that 720,000 hours of video are uploaded to YouTube every day worldwide, it may seem like an uphill task to get your video noticed. But also consider these YouTube statistics: 1 billion hours of video on YouTube are watched daily and 90 percent of consumers say they discover new brands and products through YouTube.
The third- and fourth-most popular social media platforms are WhatsApp and Instagram, with two billion and 1.478 billion active users, respectively. Incidentally, both are owned by the same parent company as Facebook: Meta (previously Facebook).
Further down the list are WeChat, China’s version of WhatsApp, and TikTok, with 1.26 billion and one billion global users respectively. This is followed by Facebook Messenger with 988 million users worldwide.
These statistics paint a clear picture of Meta’s dominant social media ranking. Of the seven most popular social media platforms, more than half are its entities—namely Facebook, WhatsApp, Facebook Messenger, and Instagram.
The eighth- to tenth-most popular social media platforms are:
- DouYin: 600 million
- QQ: 574 million
- Sina Weibo: 574 million