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Shoe Brand Names Idea Generator (2022)

Tips for creating a great shoe brand name

The names generated are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.

For a new shoe company, a strong business name can immediately give consumers a sense of your brand’s values. Whether you name your company after yourself or choose a more conceptual name, there are a few best practices to keep in mind during the naming process. Whether you’re selling sky-high heels or wooden clogs, choose a name that is memorable, clever, and visually striking. Use our shoe brand name ideas generator to help you brainstorm the names for your new company.

Tips for creating a great shoe brand name

For some additional inspiration before using our shoe business names generator, take a look at these tips and best practices.

Choose a name that appeals to your target audience

Consumers select shoes that complement their aesthetic. Is your target customer the perennial sophisticate? Go for a more refined name, like “Romantica.” Looking to connect with a lighthearted, youthful consumer who typically purchases casual shoes? Try a brand name that uses cutesy words with repeated syllables, like “Loulou.” Established shoe brand Söfft Shoe Company, for example, specializes in comfort footwear—something that clearly comes through in the name. By reflecting your taste in your name, you will be more likely to connect with consumers who have a similar sense of taste. Whether you sell running shoes, hiking boots, or boat shoes, your brand name should appeal to the target audience most likely to enjoy your products.

Keep your shoe brand name short and sweet

Let’s face it, there’s a reason you remember a brand name like UGG. With just one syllable, it’s concise and phonetically simple. Experiment with shorter words that are easy to spell and pronounce. You can also use onomatopoeia—words like “meow” and “bam” that imitate the sound of the noise they describe—to create a name that is striking and unforgettable. The simpler your brand name is to pronounce and spell, the easier it is for consumers to remember it.

Showcase your brand’s specific functionality

There are innumerable popular shoe brands out there, so make your contribution to the sector obvious with a name that’s unique. If your brand takes cues from ballet culture, you might adopt a name like “En Pointe.” Maybe your band is style-centric and you want to take aim at your demographic’s inner fashionista with a name like “STRUT.” If you’re selling athletic shoes, select a name that suggests self-improvement, like “Sharpen.” Boil down the interests of your target consumer, and use that as a jumping off point for the process of selecting a shoe brand name.

Select a name that sets you apart from other footwear brands

When selecting a name for your new footwear company, make sure to factor in search engine optimization and domain availability. Choose a name that enables your brand to stand out from other shoe companies in the footwear industry. Further distinguish your brand with a name that is visually striking. Casual shoes, like sneakers, are more likely to be worn frequently—and if your logo is displayed prominently on your footwear, it's important that it's memorable (and something customers are excited to display). Remember: A great name is all about legibility, memorability, and distinctiveness.

30 ideas for shoe business names

If you’re opening your own shoes business, use these ideas for shoes brand names to spark your inspiration.

  1. 1. Knee-Hi
  2. 2. STRUT
  3. 3. Turn Heads
  4. 4. Catwalk
  5. 5. Stiletto
  6. 6. Best Kept Secret
  7. 7. Solina
  8. 8. Trekist
  9. 9. Truth Footwear
  10. 10. WhereWhen
  11. 11. PUMP
  12. 12. Slipper
  13. 13. Fanatic
  14. 14. Armor
  15. 15. Stomp
  16. 16. Freesia
  17. 17. Splash Footwear
  18. 18. Platformist
  19. 19. Ballet Slipper
  20. 20. Legend Shoes
  21. 21. Somptueux
  22. 22. Rumor Shoes
  23. 23. SueMe
  24. 24. Bedrock
  25. 25. Heeltap
  26. 26. Mode Shoemakers
  27. 27. Paparazzo
  28. 28. 28. HEEL
  29. 29. 29. DressUp
  30. 30. 30. Sharpen

You've chosen a company name. Now what?

You’ve named your business—congrats! Once you’ve secured your website domain with our domain name generator (tip: aim for something as close to your name as possible), it’s time to set up your store on Shopify.

Let your brand grow by designing a free logo with Shopify’s logo maker, and select an online store theme that resonates with your brand.

Make it easy for customers to find your products by adding different sales channels. For help promoting your brand, try our free marketing tools and apps. And for plenty of guides and inspiration, check out our blog (this guide on shoe photography is a great place to get started).

Frequently asked questions

Couldn’t find the information you were looking for? No worries—you’re covered right here.

The shoe business name generator provides instant suggestions in three simple steps:

  • 1. Think of a word that best describes your shoe business
  • 2. Enter it into the name generator field
  • 3. Click on the “Generate names” button

And there you go! You now have 100 possibilities to select from or use as inspiration.


When it comes to shoe name ideas, it’s all about authenticity. Is your shoe brand for professionals, athletic wear, or modern fashion? Are you focused on one type of shoe or many? Consider who will be buying your shoes. In general, successful shoe brand names are:

  • - Universal: this means the brand name makes sense across different languages
  • - Easy to pronounce: you want your shoe brand name to be easy to find and remember
  • - Non-specific: if you have a vision of expanding your shoe business, you may want to ensure your brand name isn’t too specific so you can include other products or services

Often fashion brands are named after their creator or designer, such as Louis Vuitton or Kate Spade. But these days, brand names are as diverse as the products themselves. Shopify’s free brand name generator is here to help inspire a creative and unique name for your business!


Cool shoe names are original, fresh, and memorable. As you brainstorm a name for your brand, consider employing these methods to inject a little fun into it:

  • - Alliterate (e.g. Jogger Jets)
  • - Use acronyms (e.g. GOAA - Get Out and About)
  • - Rhyme (e.g. Slip on Kips)
  • - Abbreviate (Walk Bros.)

Yes, the shoe name generator tool from Shopify is free to use for all businesses and entrepreneurs. You can run as many searches as you like!


Here are a few examples of popular shoe store names for inspiration:

  • - Foot Locker
  • - ASOS
  • - Revolve
  • - Kickz
  • - Zappos
  • - DSW - Designer Shoe Warehouse

Ready to spend less time thinking of names and more time building your shoes business?

With Shopify’s shoes business name generator, you can get 100 creative, relevant name ideas for your shoes business in just seconds.

The names generated are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.

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