Sell jewelry online

Build a jewelry business that sparkles

Learning materials, intuitive tools, and 24/7 support to help you start, run, and grow your jewelry business.

Try Shopify free for 3 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

How to sell jewelry online in just 5 steps

illustration for creating an online store with an image of white sneakers

Everything you need to get started

Educational resources

Visit the Shopify Help Center for free user guides, tutorials, and answers to FAQs. Chat with other jewelry business owners on the forums to learn about marketing campaigns, accounting basics, and much more.

Smooth selling

Customize your store without any coding or design skills using your choice of over 70 themes. Process orders, manage logistics, and track inventory all from Shopify’s unified dashboard.

Insightful marketing

Integrate with social media, use built-in SEO best practices, and encourage customers to leave product reviews. Take advantage of the Google Ads credit to drive more traffic to your jewelry business.

Scale with support

Grow your jewelry business with peace of mind with unlimited bandwidth, secure hosting, and fast servers. Rely on 24/7 support online, on the phone, or over email whenever a problem arises.

Learn more about selling jewelry

  • You can start a jewelry shop with less than $100. You can sign up for a 3-day free trial with Shopify, build and customize your site, and source products from dropshippers for a low-cost way to start a jewelry shop. If you create your own designs or open a physical store, you will need more capital.

  • You can sell jewelry online from your own store built with a platform like Shopify, on third-party marketplaces like Amazon and eBay, on niche websites like Mercari and Poshmark, and on social media, and via wholesale.

  • Yes, you can sell jewelry on Shopify. Shopify is a great place to sell jewelry because there are no marketplace fees and you own your customer list while having more control over your business.

  • The kinds of jewelry that sell best are:

    • Print-on-demand engraved jewelry
    • Charms
    • Pendant necklaces
    • Hoop earrings
  • The jewelry industry in the United States is valued at $71.3 billion, and it’s never been easier to enter this booming market.* In the past, brands often needed large advertising budgets to get their brand featured in national publications or TV commercials. These days, all it takes is an online store and an Instagram account to kickstart a new line of earrings or necklaces. By leveraging new channels like influencer marketing, you can put your new brand in front of a global audience for little to no cost.

  • The thought of building a jewelry brand from scratch might seem overwhelming,but it’s actually a lot easier than you think. First, you’ll need to decide what type of brand you want to build. Are you going to be a luxury retailer, or do you prefer to sell affordable, everyday pieces? Are you going to offer pieces for broad audiences or do you want to focus on a particular demographic? Also, consider the pieces of jewelry that you’re going to focus on, such as pendants or rings.

    Once you’ve solidified your brand identity, you need to come up with a name. Keep in mind that your business name will go on all of your marketing materials. Avoid being too specific, with a brand name such as ‘Jay’s Pendants’, because as your business grows you may want to expand into other categories. You might want to to name your brand something more general like ‘Joanna’s Jewelry’ or even ‘Amy’s Accessories.’

    Next you’ll need to create a logo that represents your brand. If your budget is limited, you might want to consider an inexpensive marketplace like Upwork where you can get designs created for as little as $5. If you’re just exploring the idea and don’t want to spend money on a logo, you can use Shopify’s Online Logo Maker to create your own. Finally, you’ll be ready to build your online store using Shopify. There’s a free 3 day trial so you can build your brand and see what your website would look like without paying a cent.

  • You can find jewelry from wholesalers and dropshippers—AliExpress dropshipping is a great option. Look for chokers, necklaces, earrings, rings, and more. Simply search for different types of jewelry and import them to add products from AliExpress, then write unique product descriptions for your products. Once a customer places an order, log into your dropshipping app and process the order. The item will ship directly to your customer.

Growth-driven apps

Check out the Shopify App Store to browse over 6000 apps that help expand the functionality of your store. From shipping insurance to virtual try-on jewelry, you can choose features to make your business stand out.

Sell anywhere

Reach new customers by selling online, in-store, and everywhere in between. With the Shopify POS app, you can view all your sales and inventory data and manage your jewelry business no matter where you sell.

Scalable pricing plans

For jewelry businesses at every stage and size

Show Plan Prices as Pay yearly (save 25%)* Subscription Rate

$1 for your first month


Most Popular

For solo entrepreneurs

Yearly subscription price $25 USD per month

Card rates starting at

  • 3.3% + HK$2.35 HKD online
  • 2% 3rd-party payment providers
$1 for your first month


For small teams

Yearly subscription price $69 USD per month

Card rates starting at

  • 3.2% + HK$2.35 HKD online
  • 1% 3rd-party payment providers
$1 for your first month


As your business scales

Yearly subscription price $299 USD per month

Card rates starting at

  • 3.1% + HK$2.35 HKD online
  • 0.6% 3rd-party payment providers

Start your jewelry business with Shopify today

Try Shopify free for 3 days, and explore all the tools and services you need to start, run, and grow your business.

Try Shopify free for 3 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

Discover how Shopify can help you do more with your business—no matter what you sell.