Introduction

Build a business while you learn

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Course content (15 lessons)

Welcome to Shopify Compass!

You’re in the right place to learn the fundamentals of Google Advertising for Ecommerce.

🏆 The goal of this course is to set up Google Ads and implement three strategies to start making more sales.

✅ Watch the video to meet your instructor Daniel Patricio and discover the opportunity to advertise with Google Ads! You can also check out his business built on Shopify: Bull and Cleaver.

How to Take This Course:

You can take the course in any order you choose, though if you’re new to Shopify and Google Ads we recommend going through the course in order.
You can speed up videos by clicking the toggle and choosing your video speed.
You can turn closed captioning on or off by clicking the CC button, beside the volume.
There are links to downloadable content and curated resources throughout the course. It’s highly recommend that you download the additional content and complete it to help you take action on what you learned.

SUPPORT:

If you have questions about the course or building your business, contact us 24/7 via Shopify Support.

[MUSIC PLAYING] Hi there. My name is Daniel Patricio. And I'm the founder of Bull and Cleaver, a Shopify store I've been running for over four years. I'm South African and when I moved to Canada, I missed one of my favorite snacks. It's called biltong. The easiest way to describe it is type of beef jerky but it's made like a fine prosciutto.
I wanted to share this product with the whole world. So I found a great network of suppliers. I set up my business and I've been passionately selling ever since. The reason I'm your instructor for this course is because I believe so strongly in the power of Google advertising to grow your Shopify store. My business went from 0 to over 6 figures in annual revenue by leveraging the power of Google Ads.
The platform helped me get my first 10 sales and today Google ads helped me attract more than 50% of the total traffic to my store. Yes, I still use other ad platforms like Facebook and Instagram, though I love that with Google Ads people are actually searching to find a product just like mine. There is no better customer in the world for me.
Bull and Cleaver is still a side business for me. I also work at Shopify full time, where I lead product development for marketing technology. Yes, I've got a full schedule though I love what I do and make time for both. So if you're a side hustler right now, I want to remind you it is possible. In my job at Shopify, I work with companies like Google and Facebook to build parts of their advertising platform right into Shopify.
So that you don't have to learn a new platform, when trying a new marketing tactic. In this course, you'll get a deep dive on my favorite Google ad strategies that turn a profit for my business. And I'll also show you how to get your Google Ads running right from within your Shopify admin. What I'm going to share with you today is a culmination of four years of successfully selling through Google Ads as well as my knowledge of the Shopify platform and what it takes to grow successfully.
This course is more than just about learning the Google Ads platform. Everything you learn about optimizing for Google, will help improve your whole customer journey. So let's get started and join me in the next lesson.

Build an online store for your business with your new skills.

Shopify has everything you need to start selling, all in one place.

Start Shopify free trial

Start your Shopify free trial, no credit card required.

<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>

Introduction

Course content (15 lessons)

Overview

01 |Google Ads Set-Up

02 |Search Ads

03 |Display Ads

04 |Shopping Ads

05 |Optimize and Grow

How to Take This Course:

SUPPORT:

Build an online store for your business with your new skills.