I traveled as a cheesemaker throughout the US.
When I returned to Canada, I began teaching classes on cheesmaking and noticed there weren't many supplies readily available for homecheesemakers. I developed a cheesemaking kit that made it simple to start making cheese, the kit was featured on www.springwise.com and I was spotted around the world overnight. We expanded our product line to over 95 products and are producing more how-to-videos to help beginners. We are excited to help all beginner cheesmakers everywhere!
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
We have great channels via links from other websites and from Facebook.
We did a Kickstarter campaign and even though our account is not 'live' anymore it still provides great traffic.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
We use the following apps:
Chimpified by MailChimp
Beetailer Social Widget
AddThis Sharing Tool
What are your top recommendations for new ecommerce entrepreneurs?
I would add multiple forms of receiving payment (PayPal is only one of many preferred method by customers). We noticed a big jump in sales when we offered credit card payments.