Today, it’s not about directly pushing the sale on your customers but rather about making a valuable connection with them. It’s less about overtly promoting your product or service and more about sharing relevant, useful information. This helps you build a significant following that translates into greater website traffic, higher quality leads and more sales. Use your blog to maintain a consistent voice with your target market via articles, videos, tutorials or product reviews.
No matter what ecommerce plan you choose, the Shopify system automatically comes with a built-in blogging software that is powerful, comprehensive and easy to use. Through your very own custom dashboard, you can write articles, imbed videos, promote open discussion among your visitors, and moderate comments quickly and effectively.
Shopify helps you use your blog intelligently to build practical, valuable and shareable content that builds your business and strengthens your brand.
When it comes to Internet marketing, there is no more powerful way to attract links, likes, tweets and shares than through a compelling blog with consistent posts. Keep your audience coming back for more by creating exciting blog content that stands out from the pack.
How? Start by reading these helpful articles from the Shopify blog.
For the last three months, I’ve been focused on one question: How do I publish at least one high quality article every single day that will increase sales? Read more
When it comes to online sales and customer conversion, connecting with your potential customers and describing your products persuasively is one of the most important parts of selling online.
Marketing is undoubtedly one of the most crucial success factors for new online businesses and should be a primary emphasis early on. But if you only focus on traditional traffic generation strategies like link building you're missing out on lots of potential customers.
This is the story of how I stalked the writer of this blog, convinced him to let me write regularly for Shopify and generated thousands of visits to my site – all as a blogging newbie.
Life can be pretty intimidating for small ecommerce stores. There's a lot of tough competition out there. Sites like Amazon generate crazy money every day and have better brand recognition than you could ever dream of – how exactly can you compete with that?