Even outside the holidays, conventional wisdom tells us flash sales are must-dos in the hyper-competitive world of online commerce.
Over Black Friday Cyber Monday … they’re near sacred.
Unfortunately, not all flash sales are boons. In fact, more often than not they’re complete busts that not only hurt your bottom line but your brand’s reputation as well.
That’s why today, we’re taking a detailed look at exactly how to run a successful flash sale …