Branding

Learn branding

Creating an identity for your business lets you attract new customers, bolster your reputation, and raise your profile for greater success. Learn brand tactics with Shopify to activate your messaging on every channel in your network.


Build and launch your online store with your brand at the core.

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Thumbnail preview about 3 ways a customer avatar can enhance your marketing
Tutorial
Shopify Education Team
3m

3 ways a customer avatar can enhance your marketing

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Thumbnail preview about Organic content strategies for Instagram
Tutorial
Haley Dashovich
3m

Organic content strategies for Instagram

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Thumbnail preview about How to use Tiktok for your business
Tutorial
Haley Dashovich
3m

How to use Tiktok for your business

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Thumbnail preview about Scale your content marketing strategy
Tutorial
Shopify Education Team
4m

Scale your content marketing strategy

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Thumbnail preview about 6 ways to grow your email, chat, & text subscribers
Tutorial
Shopify Education Team
4m

6 ways to grow your email, chat, & text subscribers

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Thumbnail preview about Store design review: How does your store compare?
Webinar
Krysta Roney
1h 13m

Store design review: How does your store compare?

What are customers thinking but not telling you when trying to buy from your store? Join us for this month's store design series as we uncover the most common mistakes with live store reviews by expert Ilana Davis. We'll uncover issues and opportunities that can reduce customer service calls, increase conversions plus improve SEO and web accessibility. Attend live for a chance to have your store reviewed by Ilana.
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Gemma Sole and Amanda Curtis of N.A.bld
Webinar
Katie Boothby-Kung
59m

Sustainable sourcing for your brand

Whether you are a merchant just getting started or an operational brand, learn how you can start employing a more financially and environmentally sustainable sourcing strategy and supply chain operations for your business. Join N.A.bld's co-founders Gemma Sole and Amanda Curtis in conversation with Shopify's Senior Social Impact Manager, Katie Boothby-Kung. Submit your questions in advance [here](https://community.shopify.com/c/Business-education/Submit-your-questions-now-Sustainable-sourcing-for-your-brand/m-p/1076665#M548).
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Thumbnail preview about How To Launch An Online Subscription Business
Course
PageFly Team
1h 13m

How To Launch An Online Subscription Business

By 2025, it's projected that the global ecommerce subscription market will be worth $246.6 billion. The age of ecommerce subscription is already here and it's a matter of now or never if you want to grab the opportunities and get your own piece of this growing market. So how can you do it? We got you covered in this course. Over the last 3 years, the PageFly team have powered over 80,000 online stores - and supported thousands of ecommerce subscription businesses.

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How to Build and Scale a Social Enterprise
Course
Katie Boothby-Kung
26m

How to Build and Scale a Social Enterprise

Welcome to How to Build and Scale a Social Enterprise, our Social Enterprise 101 Compass course. This course is for you if you’re just starting your business or you have an existing business and you’d like to pivot some of your business practices towards more sustainable options. By the end, you’ll have the tools you need to assess your business and take steps to inject sustainability into your company.

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Thumbnail preview about How to Get Press to Grow Your Brand
Course
Tomi Gbeleyi
17m

How to Get Press to Grow Your Brand

Do you want media attention for your business but don’t quite have the budget for a media team or PR agency? You're in the right place to learn how to get media coverage for your brand. Your instructor, Tomi Gbeleyi has used the strategies she'll share in the course that helped her get featured in publications like The New York Times, Essence, Glamour, Buzzfeed and +20 more! and

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How to Start a Tea Company with Zach Kornfeld
Course
Zach Kornfeld
1h 33m

How to Start a Tea Company with Zach Kornfeld

In this course you'll learn how Zach Kornfeld, popular YouTuber with The Try Guys, approaches starting and launching his business! Learn from his successes and mistakes and apply his learnings on starting your business.

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Thumbnail preview about Ask me anything about Instagram with Later
Webinar
Recorded Webinar
1h 2m

Ask me anything about Instagram with Later

Join Lexie Carbone and Nikki Canning from Later for a live discussion on everything Instagram. Creators of the Shopify Compass course How to make money on Instagram, the Later team will join us to answer all of your burning questions on how to be successful in building your brand, understanding new features and setting up your digital storefront for this social channel. Submit your questions in advance ([here!](https://community.shopify.com/c/Compass/Submit-your-questions-here-Feb-11-Shopify-Compass-AMA-about/m-p/1046067?utm_source=compassdotcom&utm_medium=splash&utm_campaign=Instagram_ama&utm_term=compass#M354)) to ensure you crush your Instagram game in 2021.
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