The Ultimate Guide to Crowdfunding

Looking to build a successful Kickstarter or Indiegogo campaign? This comprehensive guide covers everything you need to know about crowdfunding and the transition to a successful business afterwards.

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23 chapters

1. Introduction

2 min

The Ultimate Guide to Crowdfunding helps you to plan out which platform to launch on, create the best campaign page you can, and plan the transition to an enduring business.

2. The Benefits of Crowdfunding

2 min

What are the differences between various ways of funding? Why should you crowdfunding instead of raising money from venture capital or going into debt?

3. What Can I Crowdfund?

3 min

Not everything will work as a crowdfunding campaign. Learn the characteristics of good products for campaigns.

4. The Importance of Planning

4 min

Here are some of the general things that you should prepare for before you launch your crowdfunding campaign.

5. Why a Crowdfunding Campaign Needs Its Own Website

2 min

Launching a website during your campaign gives you more interest and better SEO on a platform that you control.

6. 13 DIY Tools For Your Campaign

5 min

These tools will make it much easier for you to run your crowdfunding campaign.

7. How to Get Press Coverage

4 min

Getting coverage from publications and from blogs is the most effective way to receive funding from outside of your network. Here are a few tips and guidelines for reaching out.

8. Checklist: What to Do Before You Launch Your Campaign

1 min

Here's what you should take care of before you launch your campaign on Kickstarter or Indiegogo.

9. Kickstarter: Benefits and Drawbacks

5 min

Here's why and how to use Kickstarter for your crowdfunding campaign.

10. Indiegogo: Benefits and Drawbacks

4 min

Here's why and how to use Indiegogo for your crowdfunding campaign.

11. Optimizing Your Video

3 min

Here's data-backed tips how to optimize your crowdfunding video, with advice from Kickstarter, Indiegogo, and proven experts.

12. Optimizing Rewards and Perks

3 min

Here's data-backed tips how to optimize your campaign's rewards and perks, with advice from Kickstarter, Indiegogo, and experts.

13. Optimizing Your Campaign Page

3 min

Here are data-backed tips how to optimize your crowdfunding campaign page, with advice from Kickstarter, Indiegogo, and proven experts.

14. Optimizing Outreach and Engagement

4 min

Here are data-backed tips how to optimize outreach and engagement, with advice from Kickstarter, Indiegogo, and proven experts.

15. Optimizing the Length of Your Campaign

2 min

Here are data-backed tips how to optimize the length of your crowdfunding campaign, with advice from Kickstarter, Indiegogo, and proven experts.

16. Success After Crowdfunding – From Campaign to Business

3 min

Here's what you need to do to make your campaign into a successful business.

17. Case Study: Catan Boards

7 min

Bill Trammel of Catan Boards raised $361K on Kickstarter. Here, he shares his advice on crowdfunding.

18. Case Study: Hickies

6 min

Hickies raised $159K on Kickstarter. Mariquel Waingarten shares her advice on crowdfunding.

19. Case Study: NOMAD

7 min

Noah Dentzel ran campaigns on both Kickstarter and Indiegogo that raised over $160K. He shares his advice here.

20. Case Study: Canary Home Security

7 min

Adam Sager's Canary is the most-funded hardware project on Indiegogo. He shares his advice on crowdfunding here.

21. Infographic

1 min

Use this infographic to see best practices for successful creators, differences between platforms, and the growth of crowdfunding.

22. Conclusion

1 min

Crowdfunding is hard, but the rewards are huge if you find success.

23. About the Author

1 min

Dan Wang is a Shopify Content Specialist. He studies economics and philosophy at the University of Rochester, and worked previous to Shopify at the Philadelphia Museum of Art and the Huffington Post.

Author

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Dan Wang

Dan Wang is a Shopify Content Specialist. He studies economics and philosophy at the University of Rochester, and worked before Shopify at the Philadelphia Museum of Art and the Huffington Post. Talk to Dan on Twitter.