chapter 5

Inspire with Pinterest

Pinterest is a great new visual social platform that is increasingly becoming a powerful source of customers for online store owners. Since it’s primarily a visual experience, it’s a great place for your product photos to shine. However, you must have a few creative bones in your body to get it to work. The effort is well worth it though, especially considering that visitors referred from Pinterest are 10 percent more likely to make a purchase from you.

Use The Pinterest Button On Your Website

The easiest thing you can do to drive brand awareness and eventually sales to your website is to let your visitors do the “pinning” for you. By installing the Pinterest pin button to your product pages, your website visitors can post images from your online store to Pinterest. This is a great strategy since you’re getting a third party endorsement from outside your company.You can get the code to add the button here.

Creating An Account For Yourself And Your Business

This is an important distinction and you’re going to want to do both. As the founder of your company your social network will be interested in what you have to pin. Additionally, you should create a Pinterest account for your company here.

The goal here is you can double down on your Pinterest activities by being both an individual user and business on Pinterest. You’ll quickly find the limitations of both and surely will want to take advantage of both account types.

Creating “Smart” Boards

When you pin an image in Pinterest, you can assign it to a “board.” It’s better to create boards that focus on a specific theme.  For instance, if you run an online surfing shop, you might want to create one specific board on “1960’s Longboards” and another called “Classic Fishes” (fishes being specific retro surfboard shape).

It turns out that when you assign themes to your boards, you tend to attract more interest. To give you some ideas for your online store, you could create boards representing:

  • Holiday gift ideas (Christmas, Valentine’s Day, Mother’s Day etc.)
  • Back to school
  • Specific themed vacations
  • Clothing ensemble themes
  • Gifts for your boyfriend

When you get really popular you can let your customers contribute to your boards.

Adding Prices To Pinned Images

For certain items that are always in stock, you might want to add a price to your pin of that image. To add a price simply add the price with a “$” sign and corresponding value in the description.

We want to reiterate that it’s important that you only add prices to pinned products that are regularly in stock. The last thing you want to do is have people coming from Pinterest disappointed that the items they so excitedly saw on your board is out of stock.

Your Strategy Should Be To Inspire

The power of Pinterest lies in its ability to get people to discover amazing images, videos and products. Instead of just plastering your Pinterest boards with product images, your goal should be to inspire potential customers with the products you sell.

If you’re an online fashion boutique, it’s all about presenting your clothing in a way that gives potential customers an idea for an ensemble they would want to create. 

The above ensemble was designed to give fashion ideas to Pinterest visitors. Try creating groups of products that can inspire potential customers. If you’re good at creating these groups, you’ll strengthen your brand’s authority in your niche.

Other Crafty Things You Can Do with Pinterest

  • Create a testimonial board – If you receive hand written testimonials from customers, snap a photo of them and pin them to a dedicated board for testimonials.
  • Use hashtags – Just like Twitter, Pinterest allows hashtags. For specific subjects, be sure to use hashtags. For example, if you run an online store specializing in women’s dresses you might use hashtags like: #formalwear, #prom, #fallfashion.
  • Host a contest – You can promote a contest where your fans and followers can create boards about your brand or around the products you sell. This is a great way to generate interest in your brand and get other Pinterest users involved.

There are probably a thousand or more ways to spin your Pinterest marketing to generate online sales. However, the best way to find out is to get your hands dirty and start pinning, start generating traffic, and the more visitors you get, the more likely one of them is bound to give you your first sale.

Next chapter

6. Work It on Instagram

3 min

Start your free 14-day trial today!