278 search results for “Shopify Plus”

Email List Segmentation Strategies For High-Volume Ecommerce Stores

Email List Segmentation Strategies For High-Volume Ecommerce Stores

If you could make a ton more money off your existing email list, would you try?
Are you the kind of business that sends the same generic mass email campaigns to all your customers and sees "industry standard" opening rates, clickthroughts etc?
Or do you want to be one of the smart ones that sees on average 53% better performance with your campaigns with email list segmentation?
I know that you're the smart one and are using some form of segmentation. Right?

But since there's a million and one ways to segment an email list you can always be doing better. This article is all about that - making you better at list segmentation to ultimately drive more clicks and more money in the bank.

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Why Many Social Media ‘Best Practices’ are Misleading & What You Should Do Instead

Why Many Social Media ‘Best Practices’ are Misleading & What You Should Do Instead

My company has 200,000 likes on our Facebook page - are we killing it on Facebook?

Maybe, maybe not.

The fact that you chose to highlight the number of page "Likes" and not metrics that actually matter like engagement or sales is just one example of a number of misleading things that "experts" have been telling us for years to follow to be successful on social.

There's a lot of "Best Practices" and bad information out there, this article will help you cut through the BS and concentrate on things that actually matter. 

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3D Printing: Prototype, Test, Launch - All in 3 Days

3D Printing: Prototype, Test, Launch - All in 3 Days

Don't just draw it, make it!

3D printers have been around for over 30 years but have only relatively recently seen wide-spread adoption in all kinds of different areas.

One area specifically where it has excelled is rapid prototyping of products. It's so much easier, cheaper and quicker to get a working prototype with it.

Read on to find out exactly how other companies are using the technology and how you can integrate it with yours. 

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How to Monetize Dormant Customers With a Successful Winback Campaign

How to Monetize Dormant Customers With a Successful Winback Campaign

Acquiring new customers is expensive. Studies have shown that it can be as much as seven times more costly than retaining the ones you already have.  

Still, there are customers who for whatever reason will stop buying from you.

When that happens, you should launch a winback campaign with a variation of the "we miss you" message.

Done right, these campaigns can be successful in reactivating past customers.

Today's story looks at what goes into a successful winback campaign as well as other ways that the same goal can be achieved.

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Add to Cart: How to Get More People to Take Action on Product Pages

Add to Cart: How to Get More People to Take Action on Product Pages

Add to Cart: How To Get More People to Take Action on Product Pages

Hey there, 

Tommy Walker, editor of the Shopify Plus blog here.

It seems like no matter who I talk to in ecommerce, startup or enterprise, I consistently hear, "How do I get more people clicking the 'Add to Cart' button?"

"Should I make it orange? What color gets the most clicks?"

I have to laugh about this a little bit, because when we're asking questions like this, it's like we forget that we're also online shoppers too. I ask, "Is there any button color that makes you more likely to click?" 

Sometimes this drives the point home, other times... not so much.

In any respect, one of my long time writing partners Ott Niggulis has written a piece on what it takes to get more people clicking that button. He starts with a story about needing a pair of shoes before traversing the infinitely long stretches of airport, and why the first site he looked at didn't work out.

He then talks about some of the tools you can use to discover why more people aren't clicking the "Add to Cart" button, and what you can do to encourage more clicks.

I hope you enjoy reading it as much as I have. If you have any questions or would like to have my team research a piece specifically for you, shoot me an email at editor@shopifyplus.com  

Talk Soon,

Tommy Walker    

 

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Decoy Pricing: Secret Strategies Your Competitors Use to Get Customers to Spend More

Decoy Pricing: Secret Strategies Your Competitors Use to Get Customers to Spend More

Is $75 reasonable for an Armani T-shirt?

Compared to the $150 T-shirt and the $400 pair of jeans, maybe it's not so bad? 

You see, we're clueless when it comes to price.

We make impulse purchases when things are good, "treat ourselves" when things are bad, and generally speaking our frame of reference only exists within the confines of the purchasing environment using the signals the retailer gives us to make our buying decision.

Don't believe me? Look around you. Now that the tags are off, do you remember how much you spent on the stuff in your environment? Probably not, right? 

It's far more likely that, at best, you remember that something was a "good deal" or that you "got ripped off" and that's about it. 

That's what today's article is all about. How to guide your visitors into getting a sense of what is "good" and "bad" not through quality, but through price, and how simply tweaking the numbers can change their perception of your entire shopping experience. 

Sound interesting? 

 

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