chapter 11

Conclusion

Email marketing is a powerful channel for nearly every ecommerce business. Whereas most channels—like SEO and social media—are volatile and subject to change, the email list you build over time will become a pillar of your business that continues to drive both new and repeat visitors to the products in your store.   

There are virtually no limits on how far you can segment customers, target them across multiple channels, and personalize your communication to speak directly to your customers. The potential for increasing sales through email marketing is NOT to be underestimated. Start collecting visitor emails today, identify segmentation opportunities and always provide value.

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