The Ultimate Guide to Pop-Up Shops

Looking to run a pop-up shop but not sure where to start? This guide covers all the nuts and bolts of making your temporary retail experience a hit with your target market.

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9 chapters

1. Why Run a Pop-Up?

5 min

Merchants both small and large are flocking to set-up their own pop-up stores and are embracing the trend.

2. How to Pick the Perfect Location

7 min

Here are some traditional and some digital tools you can take advantage of to get started on your hunt for that perfect pop-up space.

3. How To Take Your Brand Offline

8 min

Start putting the wheels in motion when it comes to taking your brand to a physical retail environment

4. Visual Merchandising 101

9 min

One of the most creative and fun aspects of running a pop-up shop is managing the visual merchandising elements of the retail environment.

5. Marketing Your Pop-Up Shop Pt. 1

10 min

The old saying “if you build it, they will come,” is long outdated and far from the truth when it comes to surviving in today’s retail environment.

6. Marketing Your Pop-Up Shop Pt. 2

4 min

On this guide we cover the important aspects of social media to promote your retail store.

7. How to Evaluate Your Pop-Up Shop's Success

4 min

We’ve put together some sales metrics that you can do a deep dive in to derive some invaluable insights when it comes to evaluating the success of your pop-up shop.

8. Pop-Ups and The Future of Retail

5 min

Pop-up shops are here to stay and they’re fueling the retail revolution occurring as we speak.

9. About the Author

1 min

Humayun Khan is a Retail Content Specialist at Shopify where he joined the marketing and growth team in 2013 after the company's acquisition of UX design agency Jet Cooper.

Author

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Humayun Khan

Humayun Khan is a Retail Content Specialist at Shopify where he joined the marketing and growth team in 2013 after the company's acquisition of UX design agency Jet Cooper. Previously, he was the Sr. Writer at emerging technology publication BetaKit where he covered early-stage startups from around the globe. Follow Humayun on Twitter.