Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?

The inspiration for Comfortable Club came after I tried my first pair of premium underwear. I believed in the premium aspect, but couldn’t quite reconcile myself to the idea of shelling out $300 to replenish my underwear supply. Having worked on the corporate world in supply chain, I knew only too well that problems with product pricing start upstream, so I put my supply chain and sourcing experience to work to develop a better, more budget-friendly solution.

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

Our name worked well with SEO and gave it a nice unbranded feel to it, which resonated with those not willing to pay premiums. People quickly found my website and started pre-ordering! The Comfortable Club shopping experience starts the minute customers hit our website. Shopify is by far our largest sales driver, with Amazon coming in with second place.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

All of my platforms have been carefully selected to be compatible with each other. It took months of work to get them talking in such a way that requires minimal maintenance. My main platforms are Stitch Labs & Quickbooks, with a few more for flair. We opted for DCL Logistics, a large 3PL. We have the capacity to store, pick, pack, and ship any volume with same-day fulfillment and an optimized arrangement that places the popular items closer to the picking line.

What are your top recommendations for new store owners?

Can we agree that automation is your best friend? What it comes down to is this: at Comfortable Club, we have the logistics of a Fortune 500 company -- without the Fortune 500 overhead. I run this operation as a one-man show thanks to automation.

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