Jill and Jack Kids is a new social enterprise making playtime-worthy clothes for kids who dream beyond pink and blue. When Jenn couldn't find options for her daughter besides pink, frills and ruffles in the girls' section, and dark colours with truck and sports motifs in the boys' section, she decided to do something about it.
She went back to the drawing board, designing unique tees based on the measurements of real kids, and worked with a Canadian manufacturer to create fresh designs that both boys and girls love to wear.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
We launched on Kickstarter in May 2014, and in less than 3 weeks over 450 backers contributed more than $20,000 to launch Jill and Jack Kids. We're now taking pre-orders through our online store on Shopify, have just launched our Facebook store, and are getting set up for point of sale transactions too! We've been getting some media attention recently too; we were also featured in the Globe and Mail recently.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
We love to support other Canadian businesses, so we enjoy working with HootSuite and Shopify.
We use Followerwonk for our website analytics, and couldn't live without Boomerang for scheduling emails in advance, and Google Docs and Dropbox so that we have everything with us wherever we are (and backed up, just in case). We use the Beetailer social widgets app to keep our Shopify store connected to all of our social media accounts, and we've customized our store for pre-sales in advance of shipping out our first batch of t shirts inventory. We also use our blog a lot, and have partnered with other small businesses to generate awesome toy and book review posts for our blog! I love that everything is integrated into one easy to use platform, and that I can give partners access to just the blog so that they can schedule their own posts
What are your top recommendations for new ecommerce entrepreneurs?
I really feel like I'm still a new store owner, but I absolutely love that I was able to set up my store in advance, and have it go live only when I was ready to start selling. I love all of the great tutorials and answers that are available through ecommerce university. I would encourage new store owners to search Shopify whenever you're wondering if your store can do something, because it probably can!