Suitable

Suitable is about making custom accessible to the everyday guy. We offer made-to-measure suits for $325. Simple collections, British influences and New York edge.

When guys buy suits today, they have to choose between expensive high-end custom suit shops (2x the price or more) or off-the-rack suits that don't fit well. We realized there was no option in the middle, focused on excellent fit and construction.

It also felt like companies were building great products with beautiful photography and web design, but no one was really building a brand. So Suitable is built on this core idea about the gentleman in the everyday man. The Suitable man represents a point of view on what a man can be. It's the person you look forward to sitting next to at a dinner party, because you know the conversation will be energizing and they genuinely are interested in you.

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

We absolutely love Shopify, which has made getting started extremely smooth. The community has provided a lot of rich content and camaraderie. We're also working with a great dev shop in LA called Fisherman Labs.

We design our suits in New York and manufacture in China. We receive the orders in New York, do an additional quality check and then ship to our customers.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

We absolutely love Shopify, which has made getting started extremely smooth. The community has provided a lot of rich content and camaraderie. We're also working with a great dev shop in LA called Fisherman Labs.

We design our suits in New York and manufacture in China. We receive the orders in New York, do an additional quality check and then ship to our customers.

What are your top recommendations for new ecommerce entrepreneurs?

1) Nail the brand. So many companies focus on the product and UX exclusively. People will buy once because of the "what", but they will share and become loyal because of the "why".

2) There's always a leaner and smarter way. We come from a background where we've seen Fortune 500 companies spend far too much on what could have been done in a more scrappy way. Tap into your network and see how you can collaborate with the best people you know to create amazing experiences.

3) Choose vendors based on commitment over price. We've been burned going with the lowest priced vendor, which has delayed timelines significantly and created a ton of headaches. As we go forward doing web development, we're doing it with friends with high integrity and loyalty.

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