Our Trance Essence mission is to raise the beauty and vibration in the world with intention, through nature.
The brand idea came from my basic instinct to create beauty. But, simply put, my relationship with nature and scent is primal. So, the desire was there first and then came the character of formality: crafting perfumery, packaging, marketing and the mechanics. Somewhere in the texture of those qualities and the love of embracing emotion as a source of healing through nature is the seed of the brand creation.
We want to empower individuality and promote a conscious lifestyle choice through the seductive effect of mood-altering scent memory. When it comes to making bath and body products we use the purest ingredients available and organic when possible. Everything we do is an original creation crafted by hand with fragrantly imbued with a totally original scent.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
Our first launch was at a superb little jewel of boutique in Ojai called Bhavantu. It was owned by a witty brilliant woman from NYC who had just moved to little Ojai CA., to recalibrate. 20 years in the NYC fashion business building Betsey Johnson's brand as VP, could inspire one to catch their breath.
We were so excited to have our little Trance Essence artisan brand in such unique well respected shop. They took our entire line. With grace and a big gust of wind in our sales, we were off and running.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
We are still very small. Everything is done 'in house'. All the web design, formulating, fulfilling and shipping so having reliable web tools is crucial. Shopify has been a completely pain free experience and reliable experience.
The interface and support are turn key and very efficient. We use Squarespace as our main site and love it.
What are your top recommendations for new ecommerce entrepreneurs?
I would recommend keeping everything very simple. Tell your authentic story and keep the integrity with all that you do, fearlessly.