chapter 53

About the Authors

Sean Work

Sean Work is the Director of Inbound Marketing at KISSmetrics – a customer analytics company. He also owns and operates O.C. Search Consulting, Inc. located in sunny Orange County, California.

He started his professional journey as structural engineer for the International Space Station and Space Shuttle programs. As the engineering needs for these historic programs began to decline, he decided to do something completely different. Instead of jumping over to another engineering project, he started an online skateboard shop. This is where his skills of ecommerce optimization, web development and internet marketing were honed.

Today he runs the KISSmetrics blog, owns OC Search Consulting, and spends his free time being a wild chimpanzee with his daughter Zoe. Follow Sean on Twitter.

Mark Hayes

Mark Hayes is the Head of Public Relations and Communications at Shopify, a commerce platform which allows anyone to easily sell online, in store and everywhere in between. Prior to joining Shopify, he was an acclaimed journalist who has written hundreds of articles for publications around the world.

In 2013, along with co-author Andrew Youderian, Mark wrote the bestselling book and ebook The Ultimate Guide to Dropshipping which has been read over 500,000 times.

Mark is an expert in marketing, communications, social media, ecommerce, public relations, content marketing, advertising, and dropshipping. He lives in Toronto, Canada and enjoys restoring and repairing pinball machines, trying new hot sauces, travelling and drinking coffee. Follow Mark on Twitter & visit Mark's personal website.

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