Shipping is a challenging obstacle for any ecommerce business. The many variables involved in shipping a product from point A to point B means every businesses shipping strategy will be unique to their product, customers, business and location.
Every business will have their own unique challenges they will need to work through and overcome to develop the best and most efficient strategy for them. Like many aspects of building your new business though, it will take time and tweaking to determine what works best.
Understanding all the variables and evolving your shipping strategy with your growing business is vital to its long term health and success. So once you think you have it figured out, don’t let it go stale. Reevaluate every six months to make sure you're delivering the absolute best possible service and experience for the best possible price to your customers.